System and method for requesting broadcasting of television advertising

Abstract

The invention relates to a method for requesting the broadcasting of television advertising. The method comprises the following steps that: a set top box downloads a television advertising programme schedule from a television advertising content server, and the television advertising content server stores a plurality of television advertising programmes; the set top box uploads the number of a television channel selected by a user and the number of a television advertising programme requested to broadcast to the television advertising content server; the television advertising content server finds out the television advertising programme corresponding to the number according to the received number of the television advertising programme; and the television advertising programme is downloaded. The television advertising content server and the method provided by the invention can enable the user to select television advertising programmes on which the user wants to focus, the number of people watching each television channel and each television advertising programme can be also counted in real time, and a reliable programme benefit assessment basis is provided for a television advertising company.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a TV advertisement on-demand system and method. Background technique [0002] In the traditional radio and television system, each TV channel provides advertisements with exactly the same content. When a user selects a certain channel, he also chooses the TV advertisement broadcast by that channel. Such TV advertisements are difficult to reflect different groups of people. For example, some people may be more concerned about car advertisements, while others may be more concerned about health care drug advertisements. However, the current TV advertisements cannot provide the viewers with the content they want to pay attention to in the same TV program channel. advertisment. Contents of the invention [0003] In view of the above, it is necessary to provide a television advertisement on demand system, which includes a television advertisement content server and a set-top ...

AI Technical Summary

Problems solved by technology

[0002] In the traditional radio and television system, each TV channel provides advertisements with exactly the same content. When a user selects a certain channel, he also chooses the TV advertisement broadcast by that channel. Such TV advertisements are difficult to reflect different groups of people. For example, some people may be more concerned about car advertisements, while others may be more concerned about health care drug advertisements. However, the current TV advertisements cannot provide the viewers with the content they want to pay attention to in the same TV program channel. advertisment

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