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Mobile phone advertising method based on subdivision of mobile phone advertisement users

A mobile phone advertising, user technology, applied in message/mail/announcement, electrical components, wireless communication, etc., to improve experience and improve the enthusiasm of advertising

Inactive Publication Date: 2011-07-06
北京星源无限传媒科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, at present in the industry, the data mining and segmentation technology for users is still limited to grouping users based on telecom service data and demographic data

Method used

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  • Mobile phone advertising method based on subdivision of mobile phone advertisement users
  • Mobile phone advertising method based on subdivision of mobile phone advertisement users
  • Mobile phone advertising method based on subdivision of mobile phone advertisement users

Examples

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Embodiment Construction

[0029] A specific example is used below to illustrate how to implement the method described in this patent to obtain the consumption characteristics of any mobile phone user, and to actually apply it to the fine field of mobile phone advertising users. Assume that we have built a whole set of user data mining and data analysis environment and an advertising delivery environment according to this method. Moreover, a branded clothing manufacturer has to advertise to potential users nationwide on New Year's Day.

[0030] First of all, we will obtain 100,000 pieces of data from the whole database, such as 10 million pieces of mobile phone user data, through systematic sampling. Among these data, only the user's telecom business data and simple demographic data. Then we carefully designed lifestyle-related questionnaires, and obtained their lifestyle data, such as consumption tendency, whether they often exercise, whether they use cosmetics, and frequent Where to shop, how often ...

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Abstract

The invention discloses a mobile phone advertising method based on the subdivision of mobile phone advertisement users, belonging to the field of mobile phone advertisements. The method comprises the following steps: 1) extracting sample user data from a user database by using a mobile phone advertising server; 2) acquiring consumption characteristic data information of sample users; 3) according to the consumption characteristics, carrying out cluster analysis on the sample user data to obtain consumption characteristic-subdivided groups having different consumption characteristics; 4) based on the consumption characteristic-subdivided groups, establishing a telecommunication characteristic-derived subdivision class discriminative model; 5) using the discriminative model to mark each user in the user database with a corresponding consumption characteristic-subdivided group class label; and 6) selecting the users by a mobile phone advertiser in accordance with the subdivided class labels to perform advertising operation. The invention implements the multi-dimensional and comprehensive subdivision of the users, so that the subdivision of the mobile phone advertisement users is more accurate and scientific, and the mobile phone advertiser can select the users and perform the advertising operation more conveniently.

Description

technical field [0001] The invention relates to a mobile phone advertisement delivery method based on mobile phone advertisement user subdivision. It belongs to the field of mobile advertising, telecommunication business, data mining and analysis. Background technique [0002] When mobile phones become very popular and become an indispensable part of everyone's life, information services based on mobile phones are also very colorful. Its forms of expression are very diverse, including text messages, multimedia messages, ring tones, videos, and so on. Mobile phones are not only a tool for calling and communicating, but also become one of the main sources for everyone to obtain a large amount of information through numerous service innovations. In particular, the rapid development of mobile newspapers and MMS newspapers in recent years has greatly contributed to the habit of obtaining information through mobile phones. So much so that the industry exclaimed: mobile phones h...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/12H04W88/18
Inventor 张志飞
Owner 北京星源无限传媒科技有限公司
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