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A method and device for displaying product information on a web page

A technology for displaying product information and products, which is applied in the fields of instrumentation, computing, and electrical digital data processing, etc., can solve problems such as low processing efficiency, large processing resources, and insufficiently comprehensive and accurate recommendation results, and achieve comprehensive recommendation results

Active Publication Date: 2015-12-02
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] In view of this, the embodiment of the present application provides a method and device for displaying product information on a webpage, which is used to solve the problem that the recommendation result is not comprehensive and accurate when using the correlation recommendation algorithm in the prior art, and the processing efficiency is relatively low. Low and consume more processing resources

Method used

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  • A method and device for displaying product information on a web page
  • A method and device for displaying product information on a web page
  • A method and device for displaying product information on a web page

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Experimental program
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Embodiment 1

[0038] In the above method provided by the embodiment of the present application, the products provided by the website for users to browse are divided into similar product sets, and the similar product set is a set of several products whose product information satisfies the set similar conditions, that is, a similar The products in the product collection have the same or similar certain characteristics, such as the style of the product, the material of production, the attribute, the category to which it belongs, and so on. Similarity means that the difference of a product on a certain index specification is within a preset range, and the specific value of the preset range of the difference can be determined by those skilled in the art according to actual needs.

[0039] In order to facilitate the understanding of the above-mentioned method provided by the embodiment of the present application, the establishment of the similar product collection in the scheme is firstly describe...

Embodiment 2

[0059] In step S102 of the above-mentioned method provided by the embodiment of the present application, based on each user's degree of attention to the products in each similar product set, the similarity between the similar product set to which the first product belongs and other similar product sets is determined, and the In step S103, a preset number of similar product sets are selected in descending order of similarity.

[0060] In order to reduce the amount of calculation and improve the processing efficiency of the method, preferably, the similarity between every two similar product sets in each similar product set can be calculated in advance, and each similar product set can be further corresponding, according to the similarity The similarity between the product collection and other similar product collections is sorted from high to low, and the similar product collection with the preset number after sorting is used as the similar product collection to be selected for ...

Embodiment 3

[0082] Based on the similarity between every two similar product sets in the similar product sets determined in the above-mentioned embodiment 2, and the corresponding candidate similar product sets determined for each similar product set, preferably, this embodiment 3 provides a method for displaying product information on a web page, such as Figure 4 As shown, it specifically includes the following steps:

[0083] Step S401, the website server receives the product browsing request sent by the user terminal used by the first user, and obtains the product identification of the product that the first user requests to browse from the product browsing request (for the convenience of description, the first user requests to browse The product is called the first product), and based on the obtained product identifier, determine the set of similar products to which the first product belongs.

[0084] When the establishment of the similar product set is based on the establishment of...

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Abstract

The invention discloses a method and a device for displaying product information in a webpage. The method comprises the following steps that: a webpage server determines a similar product set which a first product requested to be browsed in a browsed webpage by a first user belongs to; on the basis of the attention of each user to products in each similar product set, which is obtained by statistics, determining the respective similarities between the similar product set which the first product belongs to and other similar product sets; according to a sequence of the similarities from high to low, selecting a preset number of similar product sets from the other similar product sets and using products in the selected similar product sets as second products to be selected; and selecting a product to be displayed from the second products and returning the product information of the requested first product and the product information of the product to be displayed into the webpage of the first user to display. Due to the adoption of the scheme provided by the embodiment of the invention, the problem that when a relevancy recommended algorithm in the prior art is adopted, a recommending result is insufficiently comprehensive or accurate is solved.

Description

technical field [0001] The present application relates to the field of Internet data processing, in particular to a method and device for displaying product information on a web page. Background technique [0002] With the development of Internet technology, the Internet has become an important way for network users to obtain information, resources, etc., and, in order to enable users to more efficiently obtain information that users are interested in and useful to users, the recommendation system has gradually become a website infrastructure. When a user requests to browse the product information of a product provided by the website, the website server can determine multiple products related to the product requested by the user as recommended products through the recommendation system, and combine the product details of the product requested by the user with the recommended product. The product information of the product is displayed to the user on the webpage, so that the...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
Inventor 顾海杰陈德品代其锋张旭苏宁军
Owner ALIBABA GRP HLDG LTD
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