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Method for playing content and content playing server

A content playback and server technology, applied in the direction of selective content distribution, image communication, electrical components, etc., can solve the problems of not considering the individual needs of users, user interference, etc.

Active Publication Date: 2016-06-01
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, the above-mentioned technical solution does not take into account the user's individual needs when controlling content playback, and cannot better meet the user's needs. For example, if an announcement is played for a week, users who have seen the announcement will still Constantly seeing this announcement will undoubtedly bring some disturbance to users

Method used

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  • Method for playing content and content playing server
  • Method for playing content and content playing server
  • Method for playing content and content playing server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0091] see figure 1 , a method for playing content, specifically including the following operations:

[0092] Step 101: Determine the playing effect parameters of each content to be played, wherein the playing effect parameters include one or more of click rate, conversion rate and resource contribution;

[0093] Step 102: Receive the playback request sent by the client, and select the playback content from each content to be played according to the playback effect parameters of each content to be played;

[0094] Step 103: Send the playing content to the user terminal, so that the user terminal can display the playing content.

[0095] By determining the playback effect parameters of each content to be played, the playback effect parameters include one or more of click rate, conversion rate and resource contribution; receiving the playback request sent by the client, according to the playback effect parameters of each content to be played from Select the content to be playe...

Embodiment 2

[0097] see image 3 , a method for playing content, the method specifically includes the following steps:

[0098] Step 201: The content playing server determines the playing effect parameters of each content to be played, wherein the playing effect parameters include one or more of click rate, conversion rate and resource contribution;

[0099] Specifically, the content playing server determines the playing effect parameters of each content to be played including:

[0100] Separately collect and store the playback effect data of each content to be played;

[0101] When the play effect data is exposure data and click data, the click rate of each content to be played is calculated according to the collected click data and exposure data of each content to be played, specifically, click rate=click data / exposure data; or / with

[0102] When the playing effect data is conversion data and click data, the conversion rate of each content to be played is calculated respectively acco...

Embodiment 3

[0126] see image 3 , a method for playing content, the method specifically includes the following steps:

[0127] Step 301: The content playing server determines the playing effect parameters of each content to be played, wherein the playing effect parameters include one or more of click rate, conversion rate and resource contribution;

[0128] Specifically, the content playing server determines the playing effect parameters of each content to be played including:

[0129] Separately collect and store the playback effect data of each content to be played;

[0130] When the play effect data is exposure data and click data, the click rate of each content to be played is calculated according to the collected click data and exposure data of each content to be played, specifically, click rate=click data / exposure data; or / with

[0131] When the playing effect data is conversion data and click data, the conversion rate of each content to be played is calculated respectively acco...

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Abstract

The invention discloses a method and a server for playing contents and belongs to the technical field of web content playing. The method comprises determining playing effect parameters of contents to be played, wherein the playing effect parameters comprise one or more of the click rate, conversion rate and resource contribution degree; receiving playing requirements sent by a client, selecting playing contents from the contents to be played according to the playing effect parameters of the contents to be played; and sending the playing contents to the client for the client to display the playing contents. According to the technical scheme, human factors of the click rate, conversion rate, resource contribution degree and the like are considered during content playing, so that content playing requirements of users can be well met.

Description

technical field [0001] The invention relates to the technical field of network content playback, in particular to a content playback method and a content playback server. Background technique [0002] With the rapid development of the Internet, the transmission of content (for example, news content or advertisement, etc.) on the network becomes more and more frequent and important, which also enables people to obtain the content they need instantly and conveniently. Usually, the user sends a playback request to the content playback server, and the playback server controls the playback of the content after receiving the playback request. [0003] In the prior art, the content playing server adopts the following two methods to control content playing: [0004] 1. The content playback server uses the content scheduling system to control the playback of the content. Specifically, the playback server removes the content according to the absolute time or relative time. For exampl...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/262H04N21/266
Inventor 丁江伟
Owner TENCENT TECH (SHENZHEN) CO LTD
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