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Method and device for determining keyword matching mode of target popularization information

A technology for keyword matching and promotion information, which is applied in the field of keyword matching mode to determine the target promotion information, so as to improve the efficiency of information promotion and information acquisition, and improve the utilization rate of screen resources

Inactive Publication Date: 2014-01-15
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, due to the wide variety of actual promotion users, there are many factors that affect the keyword matching mode. Therefore, how to determine the keyword matching mode of the target promotion information to improve the efficiency of information promotion is still quite challenging.

Method used

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  • Method and device for determining keyword matching mode of target popularization information
  • Method and device for determining keyword matching mode of target popularization information
  • Method and device for determining keyword matching mode of target popularization information

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Embodiment Construction

[0023] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0024] figure 1 Shown is a promotion device 1 for determining a keyword matching mode corresponding to target promotion information according to one aspect of the present invention. Wherein, the promotion device 1 includes promotion information acquisition means 11 , cluster acquisition means 12 , first matching determination means 13 and second matching determination means 14 . Specifically, the promotion information obtaining means 11 obtains the target promotion information whose corresponding keyword matching mode is to be determined; the clustering obtaining means 12 according to the keyword correlation information performing clustering processing on the relevant keywords to obtain one or more keyword clusters, wherein the promotion information corresponding to the relevant keywords corresponds to the promotion user corresponding to the target promotion...

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Abstract

The invention provides a method and device for determining a corresponding keyword matching mode of target popularization information. The method for determining the corresponding keyword matching mode of the target popularization information specifically comprises the steps of (1) obtaining the target popularization information with the keyword matching mode to be determined, (2) carrying out clustering processing on related keywords according to keyword correlation information of the related keywords of the target popularization information, (3) determining the matching mode of a target keyword according to the keyword cluster of the target keyword of the target popularization information, and (4) determining the keyword matching mode of the target popularization information. Compared with the prior art, due to the facts that clustering is carried out on the related keywords according to the keyword correlation information of the related keywords of the target popularization information, the matching mode of the target keyword is determined according to the keyword cluster of the target keyword of the target popularization information, and then the keyword matching mode of the target popularization information is determined, the keyword matching mode corresponding to the target popularization information is effectively determined, and information popularization efficiency and information obtaining efficiency are improved.

Description

technical field [0001] The invention relates to the field of network promotion, in particular to a technology for determining a keyword matching mode corresponding to target promotion information. Background technique [0002] At present, with the development of Internet technology and the penetration of Internet applications into users' study, work and life, network promotion, that is, presenting promotion information to corresponding network users through the network, because of its outstanding information promotion efficiency, information acquisition efficiency and resources The utilization rate has been favored and valued by more and more promotion users and network users. Typically, when a network user inputs a certain query sequence to conduct a network search, the search engine not only provides conventional search results, but also provides the network user with promotional information suitable for this network search, for example, by using the query sequence in the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/35G06F16/9535
Inventor 孙嘉徐惠余昌远徐勇明
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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