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Advertisement broadcasting method, server, client and system

A technology for advertising playback and clients, which is applied in transmission systems, electrical components, marketing, etc., and can solve problems such as the inability to accurately control the frequency of advertising playback

Inactive Publication Date: 2014-03-19
LETV CLOUD COMPUTING CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, when the advertisement playback frequency information stored locally on the client is deleted, the server will not be able to identify the user by receiving the advertisement playback request, so it will not be able to accurately control the playback frequency of each advertisement for this user

Method used

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  • Advertisement broadcasting method, server, client and system
  • Advertisement broadcasting method, server, client and system
  • Advertisement broadcasting method, server, client and system

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Embodiment Construction

[0034] In order to provide an implementation plan for accurately controlling the frequency of each advertisement for each user, the embodiment of the present invention provides an advertisement broadcasting method, server, client and system, and describes the preferred embodiment of the present invention in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, not to limit the present invention. And in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.

[0035] The embodiment of the present invention provides an advertisement playing method, such as figure 1 shown, including:

[0036] Step 101, sending an advertisement playback request carrying a user ID to the server;

[0037] Step 102: Receive and play the advertisement to be played returned by the server.

[0038] W...

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Abstract

The invention discloses an advertisement broadcasting method, a server, a client and a system which enable accurate control of an advertisement broadcasting frequency for each user. The advertisement broadcasting comprises receiving an advertisement broadcasting request being sent by the client and carrying user identification; based on the user identification and correspondence of advertisement broadcasting frequency information, determining corresponding advertisement broadcasting frequency information to the user identification carried in the advertisement broadcasting request; determining an advertisement to be broadcast according to the determined advertisement broadcasting frequency information; and sending the advertisement to be broadcast to the client for broadcasting.

Description

technical field [0001] The invention relates to the field of multimedia information playing, in particular to an advertisement playing method, server, client and system. Background technique [0002] With the development of Internet technology, in many scenarios of Internet advertisement broadcasting, it is necessary not only to control the overall broadcast frequency of each advertisement, but also to control the broadcast frequency of each advertisement for each user. [0003] In the prior art, the advertisement playback frequency information corresponding to the user is stored on the client side, and the advertisement playback frequency information is carried when the client sends the advertisement playback request to the server, and the server obtains the advertisement playback frequency information and selects according to preset rules Produce the advertisement to be played and send it to the client for playback. [0004] However, when the advertisement playing frequen...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06G06Q30/02
Inventor 张桂林胡勇陈翔干洪李志纲
Owner LETV CLOUD COMPUTING CO LTD