Advertisement putting device for mobile Internet
A mobile Internet and advertising technology, applied in the field of mobile Internet, can solve the problem of no optimization of advertising effect, waste of resources, etc., and achieve the effect of optimizing advertising effect.
Inactive Publication Date: 2014-03-26
SUZHOU WANGXIN IND & COMMERCE CREDIT SERVICE
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Problems solved by technology
Enterprises have also begun to use the mobile Internet as a tool to increase their own influence, or directly use the mobile Internet to create business value. There are a large amount of advertising information published on major WAP websites, waiting for website visitors to browse. In most cases, only the advertisements issued by enterprises can be repeatedly published on multiple WAP websites, which wastes resources. In the process, there is no device to optimize the advertising effect
Method used
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[0025] Such as figure 1 Shown: a mobile Internet advertising delivery device disclosed in this embodiment, including
[0026] A receiving module, configured to receive request information from the mobile device, the request information includes an access address, and the access address points to the advertisement content;
[0027] A sending module, configured to send advertisement content to the mobile device;
[0028] An information extraction module, configured to extract the access address and user identification information of the mobile device from the request information;
[0029] A counting module, configured to count the number of times the request information is sent based on the user identification information.
[0030] As one of the preferred solutions, the sending module is configured to: control the advertisement content sent to the mobile device according to the counted sending times of request information within a certain period and based on preset rules.
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The invention discloses an advertisement putting device for mobile Internet. The advertisement putting device is characterized by comprising a receiving module, a transmitting module, an information extracting module and a counting module. The receiving module is used for receiving request information from a mobile device, wherein the request information comprises an access address which points to advertisement content. The transmitting module is used for transmitting the advertisement content to the mobile device. The information extracting module is used for extracting the access address and user identifying information of the mobile device from the request information. The counting module is used for performing statistics on the transmitting frequency of the request information based on the user identifying information. The advertisement putting device for the mobile Internet has the advantages that the advertisement putting effect can be optimized, the upper limit of daily hits of advertisement putting can be controlled, the exposure frequency of a certain advertisement to a user within a certain period can be limited, and the frequency of actively hitting the advertisement by a single mobile phone user can be limited.
Description
technical field [0001] The invention belongs to the technical field of the mobile Internet, and in particular relates to an advertisement delivery device for the mobile Internet. Background technique [0002] With the popularity of mobile phones, mobile Internet technology has also developed rapidly, and the information on the mobile Internet has become more and more abundant, and the number of mobile Internet users has increased dramatically. Enterprises have also begun to use the mobile Internet as a tool to increase their own influence, or directly use the mobile Internet to create business value. There are a large amount of advertising information published on major WAP websites, waiting for website visitors to browse. In most cases, only the advertisements issued by enterprises can be repeatedly published on multiple WAP websites, which wastes resources. In the process, there is no device to optimize the advertising effect. Contents of the invention [0003] The obj...
Claims
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Inventor 沈建云
Owner SUZHOU WANGXIN IND & COMMERCE CREDIT SERVICE