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Method, device, system and terminal of inplanting advertisements in files

A technology that implants advertisements and files. It is applied in the directions of advertisements, electrical components, and selective content distribution. It can solve the problems of reducing the value of advertisements and achieve the effect of giving full play to the value.

Active Publication Date: 2014-11-26
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method, device, system, and electronic terminal for embedding advertisements in files to solve the problem in the prior art that only fixed advertisement products can be embedded in files, resulting in a decrease in the value of advertisements in files technical problem

Method used

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  • Method, device, system and terminal of inplanting advertisements in files
  • Method, device, system and terminal of inplanting advertisements in files
  • Method, device, system and terminal of inplanting advertisements in files

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Embodiment Construction

[0067] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0068] see figure 1 , figure 1 It is a flowchart of a method for embedding advertisements in a file provided by an embodiment of the present invention; the method includes:

[0069] Step 101: Recording the advertisement position mark of the advertisement implanted during file processing;

[0070] In this step, the advertising space mark includes: advertising space identification ID and advertising space identification attribute; but it is not limited to this, and m...

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Abstract

The embodiment discloses a method, device, system and terminal of inplanting advertisements in files. The method comprises recording advertisement post signs implanted by advertisement in file processing; sending the advertisement post signs to an advertisement plafrom; storing the advertisement post signs into a published file so as to obtain advertisement materials matching the advertisement post signs from the advertisement plafrom and publish advertisement material rendering to corresponding positions of the advertisement post signs pblished in the files to generate advertisement in a process of displaying pblished files by a real time rendering system. According to the embodiment, published files are implanted with advertisement post signs and advertisement materials matching the advertisement post signs are dymatically obtained, thereby realzing dynamic regulation of published advertisement and playing a role of advertisement in a maximum.

Description

technical field [0001] The invention relates to video playing technology, in particular to a method, device, system and terminal for embedding advertisements in files. Background technique [0002] At present, advertisements will be placed in the videos played (such as movies, TV series, short films, etc.), such as the scene of the celebration banquet, and "Wanglaoji" drinks are placed on the table. Since the ad is highly embedded in the video, the user will not clearly feel that it is an ad when the video is played. Through this kind of subtle publicity, the effect of advertising communication can be improved. [0003] The existing technology is mainly to carry out product placement during video production. Taking movies as an example, when the movie is planned, the media department will look for product placement partners (such as "Wanglaoji") for sponsorship. Place the advertising products that need to be embedded in the scene during filming, and edit the video where th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/234H04N21/44H04N21/81
CPCG06Q30/02G06Q30/0276G06Q30/0277
Inventor 陈曦
Owner HUAWEI TECH CO LTD
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