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Keyword optimization method and keyword optimization device

An optimization method and keyword technology, applied in the field of search engines, can solve the problems of low keyword optimization efficiency and poor advertising effect, and achieve the effect of improving advertising effect, improving optimization efficiency, and reducing optimization costs

Active Publication Date: 2015-06-24
精实万维软件(北京)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides a keyword optimization method and device, which are used to solve the problem of low efficiency of keyword optimization in the prior art, resulting in poor advertising effect

Method used

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  • Keyword optimization method and keyword optimization device
  • Keyword optimization method and keyword optimization device
  • Keyword optimization method and keyword optimization device

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Embodiment Construction

[0016] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0017] figure 1 A flowchart of an embodiment of the keyword optimization method provided by the present invention, such as figure 1 shown, including:

[0018] 101. Obtain the number of clicks, click price and click effect parameters of keywords corresponding to the advertisement content.

[0019] The subject of execution of the keyword opt...

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Abstract

The invention relates to a keyword optimization method and a keyword optimization device. The keyword optimization method includes: acquiring click effect parameters, clock prices and click times of keywords corresponding to advertisement contents; calculating effect indexes of the keywords according to the click effect parameters, the clock prices and the click times of the keywords; adjusting the click prices of the keywords according to the effect indexes. The keyword optimization method and the keyword optimization device have the advantages that keyword optimization cost is reduced, keyword optimization efficiency is improved, and advertisement budgets set for the advertisement contents by advertisers can be maximally distributed to the keywords with the highest effect indexes so as to improve advertising effects.

Description

technical field [0001] The invention relates to the technical field of search engines, in particular to a keyword optimization method and device. Background technique [0002] In the prior art, each advertiser will determine keywords according to the content and characteristics of their own products or services, price the keywords, write corresponding advertisement content according to the keywords, and place advertisements. When a user searches for a keyword in a search engine, the search engine will display all the advertising content corresponding to the keyword to the user according to the price of the keyword. The price of the keyword corresponding to the advertising content of the advertisement is charged for the clicked advertisement content. [0003] However, in the existing technology, after the advertiser sets a price for the keyword, he usually invests a lot of manpower to analyze the effect of the keyword to adjust the price of the keyword, which increases the c...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 郑峰
Owner 精实万维软件(北京)有限公司
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