Directional advertisement push method for mobile terminals

Abstract

The invention provides a directional advertisement push method for mobile terminals. The method includes real-time steps: a provider or a third-party advertisement marketer sends a request and provides specific advertisement contents; a user can select the advertisement contents on a client; the client downloads audio, video or picture data from a server according to the advertisement content the user selects; the server charges benefit created by the user accepting the advertisements, and charge can be withdrawn in real time by the user; the client is connectable to a product or a service provider, and the user is enabled to trade directly with the service provider. The method has the advantages that the process of the advertisement from preparation to implementation is changed from directional promotion to complete end-user orientation, and great convenience is brought to the conversion of the enterprise-oriented mode of the advertisement in the industrial age into a service-oriented mode in the information age.

Description

technical field [0001] The invention relates to a mobile terminal advertisement directional push method, belonging to the technical field of advertisement promotion. Background technique [0002] In the development of the commodity economy, advertisements play an extremely important role, but for a long time, as the audience of advertisements—consumers, they lack the initiative in the advertisements of merchants. At one time, they had no choice but to be passive. Accept, and with the development of the Internet, consumers have a certain right to choose, and can choose the channel and type of advertising to a certain extent, but even so, in the whole process of advertising from preparation to final implementation, it is still only in the product. There is a direct interest relationship between the service provider and the third-party advertising promoter, and the end user as the audience has no direct economic interest relationship with the advertisement. Therefore, the end u...

AI Technical Summary

Problems solved by technology

[0002] In the development of the commodity economy, advertisements play an extremely important role, but for a long time, as the audience of advertisements—consumers, they lack the initiative in the advertisements of merchants. At one time, they had no choice but to be passive. Accept, and with the development of the Internet, consumers have a certain right to choose, and can choose the channel and type of advertising to a certain extent, but even so, in the whole process of advertising from preparation to final implementation, it is still only in the product. There is a direct interest relationship between the service provider and the third-party advertising promoter, and the end user as the audience has no direct economic interest relationship with the advertisement. Therefore, the end user as the audience has no independent choice for the advertisement, and there is no formation The model of self-management and self-determination, and the entire backward and forward integration of the advertising industry have not been completed, which does not conform to the service-oriented concept of the modern social network era

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