Advertisement directional pushing system based on data terminal

Abstract

The invention discloses an advertisement directional pushing system based on a data terminal, which comprises a mobile data terminal and a cloud processing terminal which are connected with each other, and the mobile data terminal comprises a mobile server, and a data display module, a data extraction module, a data analysis module, a secure login module and a voice prompt module which are connected with the mobile server; and the cloud processing terminal comprises a cloud server, and a database module, a data matching module and a data pushing module which are connected with the cloud server. According to the invention, benefits of receiving advertisements are provided for terminal users, real-time cash withdrawal is supported, the terminal users as audiences are ensured to have completeinitiative of autonomous management and autonomous decision on advertisement receiving, and forward and backward integration enables the process from advertisement to consumption to be closed-loop. Therefore, the process from preparation to final implementation of the whole advertisement is changed from one-way popularization to complete facing of the terminal users, and the advertisement is greatly facilitated to be changed from an enterprise-oriented mode in the industrial era to a service-oriented mode in the information era.

Description

technical field [0001] The invention belongs to the field of directional advertisement push, and in particular relates to a data terminal-based advertisement directional push system. Background technique [0002] In the development of the commodity economy, advertisements play an extremely important role, but for a long time, as the audience of advertisements—consumers, they lack the initiative in the advertisements of merchants. At one time, they had no choice but to be passive. Accept, and with the development of the Internet, consumers have a certain right to choose, and can choose the channel and type of advertising to a certain extent, but even so, in the whole process of advertising from preparation to final implementation, it is still only in the product. There is a direct interest relationship between the service provider and the third-party advertising promoter, and the end user as the audience has no direct economic interest relationship with the advertisement. The...

AI Technical Summary

Problems solved by technology

[0002] In the development of the commodity economy, advertisements play an extremely important role, but for a long time, as the audience of advertisements—consumers, they lack the initiative in the advertisements of merchants. At one time, they had no choice but to be passive. Accept, and with the development of the Internet, consumers have a certain right to choose, and can choose the channel and type of advertising to a certain extent, but even so, in the whole process of advertising from preparation to final implementation, it is still only in the product. There is a direct interest relationship between the service provider and the third-party advertising promoter, and the end user as the audience has no direct economic interest relationship with the advertisement. Therefore, the end user as the audience has no independent choice for the advertisement, and there is no formation The model of self-management and self-determination, and the entire backward and forward integration of the advertising industry have not been completed, which does not conform to the service-oriented concept of the modern social network era

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