Data processing method and device of figure characteristics

A data processing and portrait technology, which is applied in marketing and other directions, can solve the problems that users cannot quickly and accurately select suitable products, lack of pertinence, and huge data volume, so as to save shopping time and improve shopping experience.

Active Publication Date: 2015-08-26
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to propose a data processing method and device for image features, which can automatically display the image features of commodities, brands or shops to users, so as to solve the problems caused by the huge amount of data and lack of pertinence in the commodity information provided by e-commerce. The problem that users cannot quickly and accurately select the appropriate product

Method used

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  • Data processing method and device of figure characteristics
  • Data processing method and device of figure characteristics
  • Data processing method and device of figure characteristics

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Experimental program
Comparison scheme
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Embodiment 1

[0023] figure 1 It is a schematic flowchart of a data processing method for portrait features provided in Embodiment 1 of the present invention, and the method can be executed by the data processing apparatus for portrait features in the embodiment of the present invention. Such as figure 1 As shown, the method includes:

[0024] Step 101. Acquiring characteristics of users who have a transaction relationship with a target object.

[0025] In this embodiment, the target object may specifically be a product, a brand, or a shop. Specifically, when the target object is a commodity, the commodity specifically refers to a stock keeping unit (Stock Keeping Unit, SKU) (or SKU granularity), that is, the smallest unit of commodity inventory. For example: iphone6 ​​has white 16G, gold 16G, white 64G, gold 64G and other SKUs; a certain T-shirt has white S size, black S size, white M size, black M size and other SKUs. When selecting a product on the shopping interface of the e-commerc...

Embodiment 2

[0043] figure 2 It is a schematic flowchart of a data processing method for image features provided by Embodiment 2 of the present invention. This embodiment is optimized on the basis of the above embodiments, as shown in figure 2 As shown, the method provided in this embodiment includes the following steps:

[0044] Step 201, acquiring features of users who purchase or pay attention to commodities.

[0045] Step 202, perform statistical processing according to the characteristics of the user, and establish the image characteristics of the product.

[0046] Exemplarily, the average value of the attribute value can be calculated according to the user's characteristics according to the dimension, and the feature with the attribute value higher than the average value can be used as the portrait feature of the product.

[0047] Step 203: Obtain the image characteristics of the product, perform statistical processing according to the image characteristics of the product, and es...

Embodiment 3

[0055] image 3 It is a structural block diagram of an image feature data processing device provided in Embodiment 3 of the present invention. The device can process image feature data by executing the image feature data processing method in the embodiment of the present invention. Such as image 3 As shown, the device includes: a user feature acquisition module 301, which is used to acquire the features of users who have a transaction relationship with the target object; a portrait feature establishment module 302, which is used to perform statistical processing according to the user's features, and establish the portrait features of the target object; The portrait feature display module 303 is configured to display the portrait features of the target object through the application interface.

[0056] In the data processing device for portrait features provided in Embodiment 3 of the present invention, the feature acquisition module 301 acquires the features of users who hav...

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Abstract

The invention provides a data processing method and device of figure characteristics. The method comprises that characteristics of a user who has a transaction relation to a target object are obtained; the obtained user characteristics are calculated and processed, and figure characteristics of the target object are established; and the figure characteristics of the target object are displayed via an application interface. According to the technical scheme, the target object is portrayed in a personification manner, the established figure characterizes are visual, simple and targeted, the user can match the figure characteristics with practical condition of himself or herself, proper commodities can be selected conveniently and accurately, shopping time is reduced, and the shopping experience of the user is effectively improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of e-commerce platforms, in particular to a data processing method and device for portrait features. Background technique [0002] With the rapid development of e-commerce, more and more users choose to shop on e-commerce platforms. There are various types of stores, brands and products on the e-commerce platform, and users usually make purchase choices by referring to the product characteristics, product sales volume, product price, number of reviews or review content provided by the e-commerce platform. [0003] However, buyers of the same product usually have differences in gender, age, occupation, etc. Users cannot accurately judge whether the product is suitable for them by referring to product sales, number of reviews, or review content, and the review content will also exist due to the above differences. A lot of content without reference value will consume a lot of energy of users. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 阎开品
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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