Multimedia file pushing method and device

一种多媒体文件、待推送的技术，应用在网络领域，能够解决推送精准率低、搜集不到反馈信息等问题，达到提高概率、提高推送精准率的效果

Active Publication Date: 2015-09-16
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] When pushing new multimedia files to some randomly selected users, if the number of selected users is small, not enough feedback information can be collected, and when pushing multimedia files later, the push accuracy rate is low

Method used

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  • Multimedia file pushing method and device
  • Multimedia file pushing method and device
  • Multimedia file pushing method and device

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Embodiment Construction

[0040] In order to make the object, technical solution and advantages of the present invention clearer, the embodiments of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0041] Before describing the embodiments of the present invention in detail, the application scenarios of the embodiments of the present invention will be described first. see figure 1 , the typical application scenario of the embodiment of the present invention is: when the server of the social network adds a new multimedia file (the multimedia file provider uploads the multimedia file to the server of the social network), the server pushes the newly added multimedia file to the server on the social network. Terminals corresponding to users who are registered and interested in pushing multimedia files. Terminals may include fixed terminals and mobile terminals, so as to achieve the goal of expanding the influence of related products desired by ...

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Abstract

The present disclosure discloses a multimedia file push method and apparatus, and relates to the field of network technologies. The method includes: obtaining first visual feature information, where the first visual feature information is visual feature information of a to-be-pushed multimedia file; determining a first user identity according to the first visual feature information, where the first user identity is a push target user identity of the to-be-pushed multimedia file; and pushing the to-be-pushed multimedia file according to the first user identity.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a method and device for pushing multimedia files. Background technique [0002] In the Internet era, when a user visits a social network, if the multimedia file of interest is pushed to the user, it will not only increase the click-through rate of the multimedia file, and further expand the influence of related products; it will also facilitate users to browse related products, Follow and other operations to achieve the purpose of enhancing user experience. Therefore, how to push multimedia files to precise people has become an urgent problem to be solved. [0003] In the prior art, when a new multimedia file is added, a random push method is generally adopted, some users are randomly selected, and the newly added multimedia file is pushed to these users; all users who are interested in the added multimedia file, and push the added multimedia file to all users in the social ne...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06Q10/00H04N21/44008H04N21/4788H04L67/55G06N7/01H04L43/16
Inventor 肖磊
Owner SHENZHEN TENCENT COMP SYST CO LTD
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