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Advertisement playing method, device and terminal

A technology for advertising playback and advertising, applied in image communication, selective content distribution, electrical components, etc., can solve the problem of poor advertising playback effect, inability to differentiate advertising playback, and inability of advertising viewers to effectively obtain interesting advertising information, etc. question

Inactive Publication Date: 2016-03-23
NUBIA TECHNOLOGY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of the present invention is to propose an advertisement playing method, device and terminal, aiming at solving the problem that advertisement playing in the prior art cannot be played differently according to the interest of the viewer, and whether the viewer is interested or not, the advertisement will follow a predetermined order Playing, the ad playing effect is poor, and ad viewers cannot effectively obtain interested ad information

Method used

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  • Advertisement playing method, device and terminal
  • Advertisement playing method, device and terminal

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] Such as figure 1 As shown, Embodiment 1 of the present invention proposes an advertisement playing method, including:

[0044] S101, taking continuous snapshots during the advertisement time to obtain eyeball photos of advertisement viewers;

[0045] Specifically, continuous snapshot is already a function of various camera terminals or terminals equipped with a camera device, and it is not explained in detail how long it takes to take a snapshot to be a snapshot.

[0046] The advertisement time is in the advertisement playing terminal such as TV or mobile phone, according to the length of pre-recorded advertisement and the duration of advertisement playing arranged, the playing duration of each advertisement forms a time list as the basic data of this advertisement playing method.

[0047] When each advertisement starts to play, the eyeball photos of the people who are watching the advertisement are continuously snapped according to the preset snapshot frequency, and t...

Embodiment 2

[0057] Such as figure 2 As shown, Embodiment 2 of the present invention proposes an advertisement playing method, including:

[0058] S201, taking continuous snapshots during the advertisement time to obtain eyeball photos of advertisement viewers;

[0059] Specifically, the advertisement time is in the advertisement broadcast terminal such as TV or mobile phone, according to the pre-recorded advertisement length and the arranged advertisement broadcast duration, the broadcast duration of each advertisement forms a time list as the basic data of this advertisement broadcast method.

[0060] When each advertisement starts to play, the eyeball photos of the people who are watching the advertisement are continuously snapped according to the preset snapshot frequency, and the photos obtained by the snapshots are temporarily saved.

[0061] After an advertisement is played, the eyeball photos of the continuous snapshots are deleted, so as not to cause a great burden on the storage ...

Embodiment 3

[0069] Such as image 3 As shown, Embodiment 3 of the present invention proposes an advertisement playing method, including:

[0070] S301, taking continuous snapshots during the advertisement time to obtain eyeball photos of advertisement viewers;

[0071] S302. Obtain and save the advertisement picture corresponding to the eyeball photo by way of screenshot;

[0072] S303, analyzing changes in eyeball angles in the eyeball photos taken;

[0073] S304, if the rate of change of the eyeball angle of the multiple consecutive eyeball photos is within the set threshold, analyze the information in the advertisement screen that is watched by the advertisement viewer, and play the information repeatedly.

[0074] Specifically, analyze the information watched by the advertiser in the advertisement screen, which may contain some text information, and obtain the text information in these specific advertisement screens through the following technical means, refer to Figure 4 :

[00...

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Abstract

The invention discloses an advertisement playing method, device and terminal. The advertisement playing method comprises the following steps: continuously snapshooting within an advertising time so as to obtain an eyeball picture of an advertisement viewer; analyzing change of the eyeball angle in the shot eyeball picture; and repetitively playing an advertisement, an advertisement section or important information in the advertisement if the eyeball angle change rate of multiple continuous eyeball pictures is within a set threshold value. According to the invention, the advertisement information interested by the advertisement viewer can be obtained in the advertisement playing process; the interested advertisement section is replayed; therefore, the advertisement viewer can sufficiently obtain useful advertisement information to himself; and the advertisement playing efficiency is further increased.

Description

technical field [0001] The present invention relates to the technical field of advertisement playing, in particular to an advertisement playing method, device and terminal. Background technique [0002] Advertisement is an important channel to convey product or service information to consumers. Various merchants spend a huge amount on advertisements every year, but in reality, it often happens that such a situation often occurs: suddenly see a message that seems to be very interesting in the advertisement , When I want to make sure, the advertisement has already been broadcast, and I want to watch it again but I don’t remember the name and important information, which makes people very upset. It should be very useful, but I missed it because I didn’t remember it. [0003] The problem with this method is: the advertising time is too short for those who need it, and the purpose of delivering available information to prospective consumers is not fully achieved; the advertising ...

Claims

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Application Information

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IPC IPC(8): H04N21/442H04N21/4728H04N21/435H04N21/466H04N21/81
CPCH04N21/44218H04N21/435H04N21/466H04N21/4728H04N21/812
Inventor 白鹤
Owner NUBIA TECHNOLOGY CO LTD
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