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Method and device for ranking push messages based on search behavior

A technology for pushing messages and behaviors, applied in the field of Internet information, can solve problems such as search and other operations with many operations, low probability, and waste of system resources

Active Publication Date: 2016-07-13
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method has the same sorting results for different users, so it cannot better reflect the actual needs of the users. The possibility of the sorted push messages being converted by the user is still low, which makes the user further search, etc. More operations result in a waste of system resources

Method used

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  • Method and device for ranking push messages based on search behavior
  • Method and device for ranking push messages based on search behavior
  • Method and device for ranking push messages based on search behavior

Examples

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Embodiment Construction

[0097] At present, when a user performs a search behavior, for example, after the user enters a search term in the search system, in addition to displaying search results to the user, relevant push messages (such as displaying relevant advertisements to the user, etc.) will also be displayed to the user, Thereby helping users discover valuable information efficiently. For example, after the user enters the search word "mp3" in the search engine, not only the search results of mp3 are displayed to the user on the display page, but also advertisements related to mp3 can be displayed to the user at the border of the display page. A push message generally has several corresponding search terms, for example, it may be a search term purchased by a user who owns the push message. Only when a user searches for the corresponding search term, the push message may be displayed to the user.

[0098] When displaying push messages such as advertisements related to search terms, in order to...

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PUM

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Abstract

The invention provides a method and a device for ranking push messages based on a search behavior. The method comprises the following steps: obtaining multiple push messages related to to-be-inquired search terms; obtaining at least one historic user shown by each push message in a historic pushing process; obtaining the situation that conversion operation is carried out on each push message by the historic user and a corresponding relation between each push message and classification characters of the historic user; respectively computing an estimated conversion rate of each push message at least based on the corresponding relation and the classification characters of a to-be-inquired user; obtaining a ranking result of each push message at least based on the estimated conversion rate. In such a way, the estimated conversion rate computed in the method actually refers to the possibility of carrying out the conversion operation on each push message by the to-be-inquired user, so that the actual demands of the to-be-inquired user can be better reflected, the possibility that the conversion operation is carried out on the ranked push messages by the to-be-inquired user is increased, and the waste of system resources is reduced.

Description

technical field [0001] This application relates to Internet information technology, especially a method and device for sorting push messages based on search behavior. Background technique [0002] At present, when a user performs a search behavior, for example, after the user enters a search term, in addition to displaying search results to the user, the user will also be shown push messages related to the search term, thereby helping the user to efficiently discover valuable information . [0003] When displaying push messages related to search terms, in order to make the push messages more in line with the actual needs of users, that is, to be more likely to be clicked and other further conversion operations by users, the push messages are usually sorted according to The sorting results are displayed accordingly to the push messages. Among them, for push messages, corresponding display information is generally designed for display, and the display information can reflect...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 霍承富黄立辉黄鹏李波林锋
Owner ALIBABA GRP HLDG LTD
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