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Method and apparatus for on-line purchasing membership service

A membership and shopping cart technology, applied in the field of online shopping, can solve problems such as inconvenience of operation and affect user experience, and achieve the effect of saving labor, increasing operating income, and facilitating shopping

Inactive Publication Date: 2016-08-24
LETV HLDG BEIJING CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although this purchase method reduces the steps of adding to the shopping cart to a certain extent, it seems to save the process, but in fact it has a lot of disadvantages
On the one hand, under this payment method, the shopping website needs two payment systems, one corresponds to direct payment, and the other corresponds to the payment of goods in the shopping cart, which puts a lot of pressure on the operating and maintenance costs of the website and burden
On the other hand, in online shopping, online users usually choose to buy multiple items at one time, but for virtual items such as membership services, they need to settle separately, so that users need to settle twice or more, causing operational inconvenience , greatly affecting the user experience

Method used

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  • Method and apparatus for on-line purchasing membership service
  • Method and apparatus for on-line purchasing membership service
  • Method and apparatus for on-line purchasing membership service

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] figure 1 A preferred embodiment of the method for purchasing member services online according to the present invention is shown. Such as figure 1 As shown, when a user browses a shopping website, if he intends to purchase membership services on the website, he selects the attribute information of the membership service, such as price, quantity, type of membership service, duration of the membership service, and so on. In step S11, the obtaining module of the server obtains the attribute information of the member service that the user wants to purchase. Next, unlike the traditional membership service purchase method, in the method according to the present invention, when the user selects the purchased membership service, the membership service is added to the shopping cart, then in step S12, The identification module of the server will identify the user's behavior of adding membership services to the shopping cart. Next, the user pays for the membership service of the sh...

Embodiment 2

[0027] figure 2 Another preferred embodiment of the method for online purchasing membership services of the present invention is shown. Such as figure 2 As shown, when a user browses a shopping website, if he intends to purchase membership services on the website, he selects the attribute information of the membership service, such as price, quantity, type of membership service, duration of the membership service, and so on. In step S21, the server obtains the attribute information of the member service that the user wants to purchase. Next, in the method according to the present invention, when the user selects the purchased membership service, the virtual product of the membership service will be added to the shopping cart. Then in step S22, the server will recognize that the user has added the membership service The act of going to the shopping cart. The user generally buys multiple products at the same time while browsing the shopping website, and other products are adde...

Embodiment 3

[0029] image 3 Another preferred embodiment of the method for online purchasing membership services of the present invention is shown. Such as image 3 As shown, when a user browses a shopping website, if he intends to purchase membership services on the website, he selects the attribute information of the membership service, such as price, quantity, type of membership service, duration of the membership service, and so on. In step S31, the server obtains the attribute information of the member service that the user wants to purchase.

[0030] Next, in step S32, based on the above attribute information, the server determines whether there is a corresponding derivative product for the membership service. And the product introduction page of one or more derivative products is displayed on the product introduction page of the member service.

[0031] Next, in the method according to the present invention, when the user selects the purchased membership service, the membership service...

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PUM

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Abstract

The invention discloses a method and apparatus for on-line purchasing membership service. The method includes an acquiring step to obtain the attribute information of membership service that a user tends to purchase, an identification step to identify the behavior of a user adding membership service products that a user tends to purchase to a shopping cart, and a settlement step in which the sum of a user paying for the membership service are settled. In this method, the settlement is done after film membership service products that a user purchased are added to a shopping cart, thereby simplifying product settlement system of a shopping website. No new settlement system for virtual goods including membership service is needed, and labor of background maintenance workers can be saved.

Description

Technical field [0001] The present invention relates to the field of online shopping, and in particular to a method and device for purchasing member services online. Background technique [0002] With the development of Internet networks and smart mobile devices, more and more users choose to shop online to obtain products conveniently and quickly. Through the online platform, the online shopping mall, users can at any time inquire about the information such as prices of all the products provided by the merchants stationed in the online shopping mall. At present, the number of online shopping malls is increasing. For example, from Taobao and Alibaba to JD.com, and now LeTV, the competition among various online shopping malls is becoming increasingly fierce. [0003] In existing shopping websites, the purchase method of virtual goods such as membership services is usually direct purchase, that is, the payment method of these virtual goods is to directly enter the settlement page af...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0601G06Q30/06
Inventor 郑天祥白羽
Owner LETV HLDG BEIJING CO LTD