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Advertisement insertion method, apparatus and system, server and client

A technology for inserting advertisements and clients, which is applied in the communication field and can solve problems such as low efficiency of online advertisements

Inactive Publication Date: 2016-09-07
BEIJING SAFESOFT GREATMAKER CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] Therefore, the technical problem to be solved by the present invention is to overcome the defect of low efficiency of network advertisement delivery in the prior art, thereby providing a method, device and terminal for inserting advertisements

Method used

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  • Advertisement insertion method, apparatus and system, server and client
  • Advertisement insertion method, apparatus and system, server and client
  • Advertisement insertion method, apparatus and system, server and client

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0042] This embodiment provides a method for inserting advertisements, which is applied to servers (such as gateway devices such as routers, switches, or hosts with routing functions), and the specific process is as follows: figure 1 shown, including the following steps:

[0043] S11: When receiving the first page request from the client, determine whether the first page request includes an advertisement request, wherein the client here can be a device with a browsing function such as a handheld mobile terminal or a computer used by the user , when the client opens the browsing function, it will initiate a first page request, and after receiving the first page request, the server will judge whether it contains an advertisement request, if not, go to step S12, otherwise go to step S16.

[0044] S12: When it is determined that the first page request does not include an advertisement request, intercept the first page request. If the first page request does not contain an adverti...

Embodiment 2

[0060] This embodiment provides a method for inserting advertisements, which is applicable to the client, where the client has the same function as the client in Embodiment 1, specifically, it can be a handheld mobile terminal used by the user or a device with a browsing function such as a computer , the specific process of the method is as follows figure 2 shown, including the following steps:

[0061] S21: Send a first page request to the server. The server has the same capabilities as the server described in Embodiment 1, and details will not be repeated here. When the user uses the client to enable the browsing function, the user initiates the first page request to the client.

[0062] S22: Determine whether return data in a predetermined format is received, the return data in a predetermined format includes an advertisement address to be included in the request and a page address in the first page request. Specifically, the client judges in real time whether to receive ...

Embodiment 3

[0072] This embodiment provides a device 3 for inserting advertisements, which is suitable for servers, such as image 3 As shown, it includes: a first judging module 31, used to judge whether an advertisement request is included in the first page request when receiving the first page request from the client; an intercepting module 32, used to judge the first page request When the page request does not include an advertisement request, the first page request is intercepted; the first sending module 33 is configured to send return data in a predetermined format to the client for the client to determine the first page request If successful, the returned data includes the advertisement address to be requested and the page address in the first page request; the judging module is also used to judge the second page when receiving the second page request from the client Whether the request includes an advertisement request; the first sending module 33 is further configured to send th...

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PUM

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Abstract

The invention provides an advertisement insertion method, apparatus and system, a server and a client. The method comprises the steps of judging whether a first page request contains an advertisement request or not when the first page request from the client is received; intercepting the first page request when it is judged that the first page request does not contain the advertisement request; sending return data in a predetermined format to the client, wherein the return data comprises a to-be-requested advertisement address and a page address in the first page request; judging whether a second page request contains the advertisement request or not when the second page request from the client is received; and sending a page request and the advertisement request in the second page request when it is judged that the second page request contains the advertisement request. According to the scheme, the insertion of advertisements is realized under the condition of keeping address information of an original page accessed by a user unchanged, so that the phenomenon of advertisement interception caused by illegal address information of the original page is avoided and the advertisement release efficiency is improved.

Description

technical field [0001] The invention relates to the technical field of communication, in particular to a method for inserting advertisements, a device for inserting advertisements, a server, a client and a system for inserting advertisements. Background technique [0002] With the development of mobile communication technology, it is increasingly common to use mobile terminals to browse Internet pages. At the same time, telecom operators and website content providers also seized business opportunities and began to use various methods to insert advertisements in mobile terminals. [0003] Currently, there are several common methods for inserting advertisements: [0004] Option 1: Add ad codes or pop-up window codes at a fixed position on the original webpage, that is, the webpage content manager edits the webpage code and inserts the ad code into it to complete the advertisement delivery. [0005] A second scheme: through the URL (Uniform Resource Locator, uniform resource ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/955G06Q30/0277
Inventor 杨超
Owner BEIJING SAFESOFT GREATMAKER CO LTD
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