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Method and system for delivering advertisement content and advertisement playing device

A technology of advertising content and delivery method, which is applied in the field of advertising content delivery and advertising playback device, can solve problems such as poor delivery effect, and achieve the effect of solving poor delivery effect

Inactive Publication Date: 2016-09-28
LETV HLDG BEIJING CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the present disclosure provides an advertising content delivery method, which is used to deliver different types of advertising content according to different clients, so as to solve the problem of poor delivery effect of existing delivery methods

Method used

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  • Method and system for delivering advertisement content and advertisement playing device
  • Method and system for delivering advertisement content and advertisement playing device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0035] figure 1 A flow chart of steps of an embodiment of an advertising content delivery method provided in the present disclosure.

[0036] refer to figure 1 As shown, the advertising content delivery method provided by the present disclosure is applied to the network TV broadcasting system, and is used to send the corresponding type of advertising content to the client according to the type of the client, and specifically includes the following steps:

[0037] S101: Detect the type of the current client.

[0038] When the user uses the client of the Internet TV playback system to watch the program, the type of the client that sends the playback request to the playback server of the Internet TV playback system is detected. Now the types of the client include the APP on the mobile smart device, and the viewing program run by the smart TV. The program includes the viewing application program run by the TV box. Different users use different clients. For example, young people...

Embodiment 2

[0053] figure 2 A structural block diagram of an embodiment of an advertising content delivery system provided in the present disclosure.

[0054] refer to figure 2 As shown, the advertising content delivery system provided by the present disclosure is applied to the network TV broadcasting system, and is used to send the corresponding type of advertising content to the client according to the type of the client, specifically including the type detection module 10, the advertising content determination module 20 and the advertising content Send module 30.

[0055] The type detection module 10 is used to detect the type of the current client.

[0056] When the user utilizes the client terminal of network TV broadcasting system to watch a program, type detection module 10 is used for detecting the type of the client that sends the play request to the broadcasting server of network TV broadcasting system, and the type of client has APP on the mobile smart device now, has The v...

Embodiment 3

[0070] This embodiment provides an advertisement playback device, which is applied to the network TV playback system, and is provided with the advertisement content delivery system provided in the above embodiments, and can deliver corresponding types of advertisement content to the client according to the type of the client. , to target different user groups and solve the problem of poor delivery effects of existing delivery methods.

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Abstract

The present invention discloses a method and system for placing advertisement content, and an advertisement playing device. The method and system are applied to an Internet TV broadcasting system, specifically, first detecting the type of the current client of the Internet TV playing system, and then determining the type according to the detected type. The current ad group corresponding to this type, and finally send the current ad group to the current client according to the preset time condition or preset playing condition. Through the above method and system, the Internet TV playback system can deliver different types of advertisement content according to different clients, so that different advertisement contents can be aimed at different user groups, thereby solving the poor delivery effect of the existing delivery methods The problem.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, in particular to a method and system for placing advertisement content and an advertisement playing device. Background technique [0002] In the Internet era, with the continuous expansion of bandwidth and the continuous popularization of various network terminals, watching audio, video and TV programs through the network has become an important media communication channel. become an important way of advertising. [0003] For different clients, the types of users are different. Currently, the advertising content being played to different clients is the same, and there is no differentiated delivery for different customers, resulting in poor delivery effect. Difference. Contents of the invention [0004] In view of this, the present disclosure provides an advertisement content delivery method, which is used to deliver different types of advertisement content according to different...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/262H04N21/24H04N21/258
CPCH04N21/2668H04N21/2408H04N21/25808H04N21/26208
Inventor 胡恒
Owner LETV HLDG BEIJING CO LTD
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