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Advertisement index keyword automatic generation method and apparatus for APP platform

A technology for automatic generation and keyword generation, applied in the field of search, can solve problems such as affecting efficiency and cumbersome operation, and achieve the effect of increasing the retrieval width, reducing the selection process, and improving user experience.

Active Publication Date: 2017-02-22
BEIJING QIHOO TECH CO LTD +1
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Problems solved by technology

[0004] However, the bidding terms purchased by the APP supplier may not match the APP itself, so that when the search engine of the application platform searches based on the search term entered by the user, it may return the information of the APP that is actually not very relevant to the search term. As a result, users need to perform more operations, such as turning pages, to find the APP they need, which affects the efficiency of obtaining the APP they need
Moreover, for APP suppliers, since they need to choose various bidding words by themselves, the operation is cumbersome

Method used

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  • Advertisement index keyword automatic generation method and apparatus for APP platform
  • Advertisement index keyword automatic generation method and apparatus for APP platform
  • Advertisement index keyword automatic generation method and apparatus for APP platform

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Embodiment Construction

[0059] Hereinafter, exemplary embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to enable a more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0060] reference figure 1 , Shows a flowchart of a method for automatically generating advertisement index keywords on an APP platform according to an embodiment of the present invention, and the method may specifically include the following steps:

[0061] Step 101: Calculate the theme distribution of each APP according to the description information of each APP;

[0062] The embodiment of the present invention...

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Abstract

The invention discloses an advertisement index keyword automatic generation method and apparatus for an APP platform, and relates to the technical field of search. The method comprises the steps of calculating topic distribution of APPs for description information of the APPs; calculating topic distribution of search words according to click relationships between the search words in a search history record and the APPs; for the search words, calculating topic similarity between the topic distribution of the search words and the topic distribution of the advertisement APPs; if the topic similarity is greater than a topic threshold, taking the search words as keywords of the advertisement APPs; and constructing advertisement index keywords corresponding to the advertisement APPs according to corresponding relationships between the keywords and the advertisement APPs. According to the method and the apparatus, the advertisement index keywords can be automatically selected for the advertisement APPs of an APP supplier, so that the process of selecting the advertisement index keywords by the APP supplier is removed, the user experience of the APP platform can be improved, and the income of the APP platform can be increased.

Description

Technical field [0001] The invention relates to the field of search technology, and in particular to a method and device for automatically generating advertisement index keywords on an APP platform. Background technique [0002] With the development of smart mobile terminals, more and more users download and use various APPs (applications) in smart mobile terminals. Based on this situation, the APP platform came into being. Users can access the APP platform through the smart mobile terminal, for example, through the APP installed in the smart mobile terminal to access the APP platform, so that various APPs can be downloaded from the platform. Among them, APP distribution applications such as various mobile phone assistants. [0003] In the APP platform, in order to be able to provide APP owners with promotion needs, such as App suppliers, the APP of the APP owner can be displayed on the APP search page, and the APP owner will purchase bidding words for these APPs. As keywords in ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/313G06F16/337G06Q30/0277
Inventor 王振凯曹国栋唐竞胜
Owner BEIJING QIHOO TECH CO LTD
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