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Method and device for determining video cover picture

A video and cover technology, applied in the Internet field, can solve the problem of low click-through rate of videos, and achieve the effect of increasing the click-through rate and the number of times of watching videos.

Active Publication Date: 2020-05-12
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] The main purpose of this application is to provide a method and device for determining a video cover picture, so as to solve the problem of low click-through rate of videos in the related art

Method used

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  • Method and device for determining video cover picture
  • Method and device for determining video cover picture
  • Method and device for determining video cover picture

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Embodiment Construction

[0019] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0020] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0021] It should be noted that the terms "first" and "second...

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Abstract

The invention discloses a video cover picture determination method and device. The method comprises the following steps of: respectively creating a plurality of picture labels corresponding to a plurality of video cover pictures, wherein the plurality of video cover pictures are cover pictures of to-be-processed videos; creating at least one user label corresponding t a target user; respectively determining a plurality of matching degrees of the plurality of video cover pictures according to the plurality of picture labels and the at least one user label; and determining a first video cover picture, displaying the target user, of the to-be-processed video from the plurality of video cover pictures according to the plurality of matching degrees. Through the method and device disclosed by the invention, the problem that the video clicking rate in correlation techniques is low is solved.

Description

technical field [0001] The present application relates to the field of Internet technology, in particular, to a method and device for determining a video cover picture. Background technique [0002] With the advancement of science and technology, the development of video technology is becoming more and more mature. Common video websites or applications, each video recommends videos by displaying recommended pictures to users. However, in related technologies, the same video displays the same recommended pictures for all users. Since a video itself has multiple dimension tags, a recommended picture cannot represent information of all dimensions, and it is displayed for all users. For the same recommended picture, some users may not be interested in the video, which affects the click-through rate of the video, resulting in a low click-through rate of the video. [0003] Aiming at the problem of low click-through rate of videos in related technologies, no effective solution h...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/78G06F16/735
CPCG06F16/735G06F16/7867
Inventor 李鑫王晓涛
Owner BEIJING GRIDSUM TECH CO LTD
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