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A click rate statistics method and device

A statistical method and click-through rate technology, applied in the field of statistics and web search, can solve the problem of low click-through rate, and achieve the effect of improving the accuracy of statistics

Active Publication Date: 2021-11-23
BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] In view of this, the purpose of the embodiments of the present invention is to provide a click-through rate statistical method and device, which solves the problem of low click-through rate obtained in the prior art, improves the accuracy of click-through rate statistics, and improves the correspondence between user query words. The accuracy of prediction and ranking of search results

Method used

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  • A click rate statistics method and device
  • A click rate statistics method and device

Examples

Experimental program
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Embodiment 1

[0086] Please refer to figure 1 , figure 1 A flow chart of a click rate statistics method provided in this embodiment is shown, and each step in the flow chart will be described in detail below. Described method specifically comprises the steps:

[0087] Step S10: determining the target search result item from the multiple search result items corresponding to the target query word;

[0088] Step S20: Obtain the number of times the target search result item is clicked by the user within the first preset time period;

[0089] Step S30: Obtain the number of checks corresponding to the target search result item within the first preset time period, the check number is used to indicate the number of times the user browses the target search result item on the search result page;

[0090] Step S40: Obtain the click rate of the target search result item according to the number of clicks and the number of checks.

[0091] In step S10, a target search result item is determined from a...

Embodiment 2

[0182] Based on the same inventive concept, please refer to Figure 4 , in this embodiment, a click rate statistics device 600 is provided, including:

[0183] A target search result item determining module 601, configured to determine a target search result item from a plurality of search result items corresponding to the target query word;

[0184] The number of clicks acquisition module 602, configured to acquire the number of clicks performed by the user on the target search result item within the first preset time period;

[0185] The check times acquisition module 603, configured to acquire the check times corresponding to the target search result item within the first preset time period, and the check times are used to indicate that the user browsed to the target search result on the search result page the number of items;

[0186] The click rate obtaining module 604 is configured to obtain the click rate of the target search result item according to the number of cli...

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Abstract

The present invention provides a click rate statistics method and device, wherein the method includes: determining the target search result item from a plurality of search result items corresponding to the target query word; obtaining the target search result item within a first preset time period The number of clicks performed by the user; the number of checks corresponding to the target search result item within the first preset time period is acquired, and the number of checks is used to indicate that the user browsed to the target search result on the search result page The number of result items; according to the number of clicks and the number of checks, the click rate of the target search result item is obtained. The invention solves the problem of low click-through rate obtained in the prior art, improves the accuracy of click-through rate statistics, and improves the accuracy of prediction and sorting of search results corresponding to user query words.

Description

technical field [0001] The present invention relates to the technical field of statistics and network search, in particular, to a click-through rate statistics method and device. Background technique [0002] The click-through rate of search results reflects the user's feedback on the relevance of search results, and is widely used in search result correlation prediction and search result ranking. [0003] The existing click-through rate calculation method is: click-through rate = number of clicks / number of impressions. In a real mobile search scenario, when a user enters a query term and triggers a search operation, the homepage generally provides multiple search results. Through log analysis, it is found that when users use search engines, they often only browse the current display interface, and generally seldom perform scrolling operations, that is, the search result items located after the first screen are actually not seen by users, and naturally There is no possibil...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08
CPCH04L67/02H04L67/535
Inventor 苏宁孙键陈炜鹏许静芳
Owner BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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