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Public account message push method, device and system based on social relationship chain

A message push and social relationship technology, applied in the field of instant messaging, can solve problems such as insufficient integration, poor reflection of content comments and received comments, and discounts on the diffusion effect of official account message push, so as to achieve precipitation and improve Effect of push diffusion, accelerated interaction and effect of push spread

Active Publication Date: 2022-02-25
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

On the one hand, since the official account messages pushed by the existing official account platform are mainly the content sent by the owner of the official account (or "self-media account owner"), and these account owners did not follow the fans when they started, so the account owner It is very difficult to acquire fans at the start-up stage, so the subscription and follow entries are usually added at the end of the content corresponding to the pushed official account message. However, this method is very dependent on the spread of the official account message itself, which is not conducive to the owner of the account to accumulate fans and expand content. influence
On the other hand, in addition to the content directly sent by the account owner, users’ interactions and comments on the content corresponding to the pushed official account messages and the dissemination of the binding of comments and official account content also make the official account messages accumulate their own value, so that users Trust online reviews and make choices and read and disseminate decisions based on them. For this, there is usually a simple reply to comment module at the end of the content corresponding to the official account message for users to comment. However, current comments and messages are usually Concentrated among users who have no social relationship, the motivation to stimulate users to spread behavior through comments is insufficient
[0004] It can be seen that there is a problem of insufficient integration between the existing official account information precipitation method and the dissemination of social relationship chains. The content comments and received comments of all articles shared and actively commented by users themselves are not well reflected, making the official account The effect of message push and diffusion is greatly reduced

Method used

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  • Public account message push method, device and system based on social relationship chain
  • Public account message push method, device and system based on social relationship chain
  • Public account message push method, device and system based on social relationship chain

Examples

Experimental program
Comparison scheme
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no. 1 example

[0042] figure 2 It is a flow chart of the method for pushing public account messages based on social relationship chains according to the first embodiment of the present invention. This embodiment is a method executed by the first client 10 , the second client 20 and the server 40 through data interaction. like figure 2 As shown, the public account message push method based on social relationship chains in this embodiment may include the following steps:

[0043] Step 21, the server pushes the official account message to the first client according to the identity information of the first user, where the identity information includes user portrait or user subscription relationship.

[0044] User portrait refers to the overall business picture of the user abstracted after collecting and analyzing the data of consumers' social attributes, living habits, consumption behavior and other main information, that is, user information labeling. Through user portraits, it is possible to...

no. 2 example

[0057] Image 6 It is a flow chart of a method for pushing public account messages based on social relationship chains according to the second embodiment of the present invention. This embodiment is a method executed by the first client 10 , the second client 20 , the third client 30 and the server 40 through data interaction. like Image 6 As shown, the public account message push method based on social relationship chains in this embodiment may include the following steps:

[0058] Step 61, the server pushes the official account message to the first client according to the identity information of the first user, where the identity information includes user portrait or user subscription relationship.

[0059] Step 62, the first client receives the input comment information on the official account message, and sends the comment information to the server, so that the server sends the official account message and comment information to the second client, and the second client ...

no. 3 example

[0070] Figure 7 It is a flow chart of a method for pushing official account messages based on social relationship chains according to the third embodiment of the present invention. This embodiment is a method executed by the first client 10 , the second client 20 , the third client 30 and the server 40 through data interaction. like Figure 7 As shown, the public account message push method based on the social relationship chain of this embodiment is similar to the second embodiment, the difference is that the following steps may also be included:

[0071] Step 71: After receiving the official account message or comment information pushed by the server, the first client, the second client, and the third client report operation information related to the pushed official account message or comment information to the server.

[0072] After the first client 10, the second client 20, and the third client 30 receive the official account message or comment information pushed by th...

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Abstract

The present invention relates to a method, device and system for pushing official account messages based on social relationship chains, wherein the method may include: the server pushes official account messages to the first client according to the identity information of the first user; the first client The terminal receives input comment information for the official account message, and sends the comment information to the server, so that the server sends the official account message and the comment information to the second client, so The second user corresponding to the second client is located in the friendship chain of the first user; the second client displays the official account message and the comment information received. The above method can accelerate the interaction and dissemination of official account messages among friends, and improve the push and diffusion effect of official account messages and corresponding comment information.

Description

technical field [0001] The present invention relates to the technical field of instant messaging, in particular to a method, device and system for pushing official account messages based on social relationship chains. Background technique [0002] With the rapid development of the mobile Internet era, users spend a lot of time on mobile terminals. From portal websites in the PC era to the rise of various self-media in the mobile era, there are more and more channels and ways for users to obtain content, such as Blogs, microblogs, post bars, and official account systems based on various instant messaging tools. [0003] The official account refers to the application account applied by the developer or the merchant on the public platform. The account is interoperable with the instant messaging account. Through the official account, the merchant can realize the text, picture, voice and video of the specific group on the public platform. Communicate, interact. The current offi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L51/10H04L51/04H04L51/52H04L67/55
CPCH04L51/04H04L51/10
Inventor 刘刚
Owner TENCENT TECH (SHENZHEN) CO LTD