User portrait construction method and device

Abstract

The invention provides a method and device for constructing a user portrait. The method for constructing the user portrait comprises the steps that network information issued by a user on a social platform is acquired, wherein the network information comprises register information of the user and network content issued by the user within a first preset time period; according to the register information, population attribute information of the user is determined; an interest tag of the user is determined according to the network content and a plurality of preset tag lexicons; the user portrait of the user is generated according to the population attribute information and the interest tag of the user. According to the method and device for constructing the user portrait, the problems that a user portrait constructed by a user portrait construction method in the prior art cannot fully reflect features of a user, therefore, a platform cannot fully know the user, then refined services cannot be provided for the user, and the user experience degree is not high are solved.

Description

technical field [0001] The present invention relates to data processing technology, in particular to a user portrait construction method and device. Background technique [0002] With the continuous development of network and information technology, various social platform applications are born. In order to improve the functions of social platforms and make social platforms better serve users, it is necessary to understand and analyze various information of users in social platforms. . At present, user attribute information is often learned by constructing user portraits. Among them, the user portrait is a virtual representative of a real user, which can display the attribute information of the user. [0003] The existing method for constructing a user portrait includes: acquiring demographic attribute information of a user; generating a user portrait according to the demographic attribute information of the user. Wherein, the demographic attribute information of the user...

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a user portrait construction method and device to solve the problem that the user portrait constructed by the user portrait construction method in the prior art cannot fully reflect the characteristics of the user, so that the platform cannot fully understand the user, and thus cannot provide the user with Refined service, poor user experience

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