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Application software pushing method and device

A technology of application software and push device, applied in the field of communication, can solve the problems of high degree of dependence on classification labels and incompatibility with the individual needs of users, and achieve the effect of improving the accuracy of recommendation

Active Publication Date: 2017-11-03
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The disadvantages of APP-based classification labels and the developer’s push method are: a large degree of dependence on classification labels. Once the APP’s classification labels are incorrect, the APP pushed to the user may not be the APP that the user really needs; The drawbacks of the popularity push method are: the APP pushed to the user is a popular APP, and it is also an APP widely downloaded and used by other users, so the APP pushed to the user does not meet the individual needs of the user

Method used

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  • Application software pushing method and device
  • Application software pushing method and device

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Embodiment Construction

[0022] figure 1 It is a flow chart of the application software pushing method provided by the embodiment of the present invention. The embodiment of the present invention is aimed at APP-based classification tags and the developer’s push method. The disadvantages are: the dependence on the classification tags is relatively large. Once the APP classification tags are wrong, the APP pushed to the user may not be what the user really needs. APP; the disadvantage of the push method based on the popularity of the APP is that the APP pushed to the user is a popular APP, and it is also an APP widely downloaded and used by other users. As a result, the APP pushed to the user does not meet the individual needs of the user, and the application software push is provided. Method, the specific application software push method steps are as follows:

[0023] Step S101, count the number of times the user interfaces of multiple user terminals jump from the first application software details p...

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Abstract

The embodiment of the invention provides an application software pushing method and device. The method comprises the following steps that: carrying out statistics on a frequency for the user interfaces of a plurality of user terminals to jump to a second application software detail page from a first application software detail page; according to the frequency and a similarity between first application software and second application software, establishing a random walk model; according to the random walk model, determining the target application software detail page of the user interface of the user terminal; and pushing the target application software to the target user terminal. By use of the embodiment of the invention, through a browsing sequence that a user uses an application store each time, the random walk model is constructed, the classification tag of the APP is not depended, and the recommendation accuracy of the APP is improved. In addition, the application store browsing behavior of the user exhibits high randomness so as to better reflect the interests of the user and the change of focuses. Compared with a pushing way based on the popular degree of the APP, the method disclosed by the invention is characterized in that the APP pushed to the user by the application store more conforms to the individuation demands of the user.

Description

technical field [0001] Embodiments of the present invention relate to the field of communication technologies, and in particular, to a method and device for pushing application software. Background technique [0002] With the development of smart terminals, users can install various application software (Application, APP) on smart terminals. In order to improve user experience, when users browse or install APP through the application download platform, the application download platform will actively push some app. [0003] The existing push methods are roughly divided into two categories, one is based on APP classification tags, and developers push APPs to users, and the other is based on APP popularity to push APPs to users. [0004] The disadvantages of APP-based classification tags and the developer’s push method are: a high degree of dependence on classification tags. Once the APP classification tags are incorrect, the APP pushed to the user may not be the APP that the ...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/06
CPCG06F16/9535G06Q30/0631
Inventor 施卉胡静黄振
Owner ALIBABA (CHINA) CO LTD