Testing method of retail dealer order quantity decision behaviors in accordance with retail price change

A testing method, a retailer's technology, applied in marketing, market forecasting, instruments, etc., can solve problems such as nature and degree testing that no one has proposed, and achieve the effect of reducing decision-making bias

Inactive Publication Date: 2017-11-24
SHANDONG INST OF BUSINESS & TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] However, no one has proposed a method to test the nature and degree of retailer's order quantity decisi

Method used

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  • Testing method of retail dealer order quantity decision behaviors in accordance with retail price change
  • Testing method of retail dealer order quantity decision behaviors in accordance with retail price change
  • Testing method of retail dealer order quantity decision behaviors in accordance with retail price change

Examples

Experimental program
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Embodiment 1

[0033] Example 1, the test of the order quantity decision-making behavior preference of the manager of the purchasing department of XX company:

[0034] Through the analysis of the test results of the order quantity decision-making behavior preference of the purchasing department manager of XX company, it can be determined that the ordering behavior of the subjects has an "anchor behavior" in which "the order quantity decision value is anchored near a certain decision value". ; There is a "chasing behavior" in which "the actual order quantity chases the previous market demand".

[0035] "Anchoring behavior" and "chasing behavior" are the "bounded rational behavior" exhibited by the decision-maker when the demand is uncertain. It deviates from the theoretical optimal decision value, that is, "order too little for a certain unit product out-of-stock penalty price range, or order too much product for another certain unit product out-of-stock penalty price range".

[0036] The te...

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PUM

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Abstract

The invention discloses a testing method of retail dealer order quantity decision behavior preference in accordance with retail price change in an environment with uncertain demands. The testing method includes the steps: performing psychological measurement on practical decision values of a testee; comparing the difference of the practical decision values of the testee and theoretical optimal decision values; judging features of decision 'anchoring behavior' preference and 'chasing behavior' preference of the testee. The testee can be helped to adjust own decision schemes in a targeted manner, so that systematic decision deviation caused by various decision behavior preference is decreased.

Description

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Claims

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Application Information

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Owner SHANDONG INST OF BUSINESS & TECH
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