Method and device for determining consumption contribution value, and storage medium

Abstract

The invention discloses a method and a device for determining the consumption contribution value and a storage medium. The method comprises the following steps of determining a commodity purchasing span based on a commodity purchasing historical order and a cross-type purchasing order proportion; determining a commodity purchasing frequency according to the commodity purchasing historical order and the purchasing time corresponding to the commodity purchasing historical order; determining a commodity purchasing value according to a commodity purchasing total amount corresponding to the commodity purchasing historical order and a total gross profit; and determining the consumption contribution value of a user according to the commodity purchasing span, the commodity purchasing frequency andthe commodity purchasing value. According to the method, the device and the storage medium, the influences of the cross-type purchasing behavior, the purchasing quantity, the purchase frequency, therecent activeness, the enterprise contribution gross profit and the enterprise sales on the consumer value measurement are comprehensively considered. Therefore, the contribution value of each consumer to the enterprise can be positioned and judged more comprehensively, more scientifically and more accurately. The method and the device formulate differentiated marketing strategies for different consumer types.

Description

technical field [0001] The present invention relates to the technical field of electronic commerce, and in particular, to a method, a device and a storage medium for determining the value of consumption contribution. Background technique [0002] At present, the rapid development of e-commerce has led to the innovation of diversified business models, and also promoted the improvement of customer service level and the flexibility of commodity selection. Some studies have pointed out that 80% of a company's profits come from 20% of consumers, while the remaining 20% ​​of profits cost 80% of the company's marketing expenses. Therefore, identifying the most valuable customers is crucial for businesses. In order to stand in an invincible position in the increasingly fierce market competition environment, it is necessary to segment customers, attract customers through differentiated services and marketing activities, make consumers form long-term buying behavior, reduce customer ...

AI Technical Summary

Problems solved by technology

In the existing RFM model, the customer's cross-category consumption behavior is ignored in the customer value positioning, and the analysis is not accurate enough

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