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Information recommendation method and device

An information recommendation and user technology, applied in other database retrieval, marketing, network data retrieval and other directions, can solve problems such as difficulty in applying user data

Active Publication Date: 2018-05-15
BEIJING XIAODU INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, most of the existing information recommendation technologies recommend information to users on the platform based on user data on the same platform.
This information recommendation method is difficult to apply to platforms with less user data

Method used

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  • Information recommendation method and device
  • Information recommendation method and device

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Embodiment Construction

[0046] In order to enable those skilled in the art to better understand the solutions of the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention.

[0047] In some processes described in the specification and claims of the present invention and the above-mentioned drawings, a plurality of operations appearing in a specific order are contained, but it should be clearly understood that these operations may not be performed in the order in which they appear herein Execution or parallel execution, the serial numbers of the operations, such as 101, 102, etc., are only used to distinguish different operations, and the serial numbers themselves do not represent any execution order. Additionally, these processes can include more or fewer operations, and these operations can be performed sequentially or in parallel. It should be n...

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Abstract

The embodiment of the invention provides an information recommendation method and device and relates to the field of information recommendation. The method comprises the steps that according to firstconsumption behaviors, on a second platform, of users on a first platform, the users on the first platform are divided into first-type users and second-type users; according to user features of the first-type users and the second-type users, similar users of the first users are selected from the second-type users; and recommendation objects of the second-type users on the second platform are determined based on second consumption behaviors of the similar users on the second platform. Through the technical scheme in the embodiment, pertinent recommendation results can be obtained, and the technical problem that it is difficult to perform relatively precise information recommendation due to a small amount of platform data can be solved.

Description

technical field [0001] Embodiments of the present invention relate to the field of information recommendation, and in particular, embodiments of the present invention relate to an information recommendation method and device. Background technique [0002] In the era of information explosion, in order to improve the accuracy and pertinence of information, various information recommendation technologies have emerged. [0003] However, most of the existing information recommendation technologies recommend information to users on the platform based on user data on the same platform. This information recommendation method is difficult to apply to platforms with less user data. For example, for a newly established platform or a newly promoted platform, it is difficult to obtain accurate recommendation results using existing information recommendation techniques due to the lack of user data. This situation is also known as the cold start problem. Contents of the invention [0...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/06G06Q30/02
CPCG06Q30/0255G06Q30/0631G06F16/951
Inventor 邓京东
Owner BEIJING XIAODU INFORMATION TECH CO LTD
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