Retail trade system of geographical position-based AR (Augmented Reality) platform

Abstract

The invention relates to a retail trade system of a geographical position-based AR (Augmented Reality) platform. The system comprises a customer mobile phone terminal (1) and an LBS (Location Based Service) positioning server (2) connecting with the customer mobile phone terminal in a wireless manner, wherein a GPS (Global Positioning System) positioning module is arranged inside the customer mobile phone terminal (1), and position information is sent to the LBS positioning server (2); the LBS positioning server (2) sends AR promotional information to an APP of the mobile phone terminal according to a position; and the APP of the mobile phone terminal searches a dedicated SSID (Service Set Identifier) channel of a portable wifi probe in each of surrounding real stores at the same time; andonce the position is matched, a customer is determined entering the real store, which is taken as an AR communication performance basis, so as to prove that customers are attracted by the AR promotional information. The method is simpler and easier to operate, and helps the real stores to directly perform interactive promotion and communication with neighboring customers without intermedia; and meanwhile, the customers can actively know the promotion information of the stores on the site, so that the customers are stimulated to enter the stores to increase the sales conversion rate.

Description

technical field [0001] The invention relates to the field of commodity sales system devices, in particular to a retail system based on a geographic location AR platform. Background technique [0002] With the development of information technology, in the physical retail industry, due to the impact of the e-commerce economy, both potential customers and existing customers are divided by online platforms. The shortage of customer resources and limited communication channels are the two major shortcomings of physical retail. . Under the strong sense of crisis, physical retail usually adopts the promotion mode of online e-commerce + outdoor advertising to win more customer groups. First of all, the online e-commerce model can only increase the share of online sales, and the online query and transaction of customer behavior will not help the sales of physical stores. It plays a role in the promotion of brand effect, but it has no contribution value to the acquisition of custome...

AI Technical Summary

Problems solved by technology

First of all, the online e-commerce model can only increase the share of online sales, and the online query and transaction of customer behavior will not help the sales of physical stores. It plays a role in the promotion of brand effect, but it has no contribution value to the acquisition of customer resources and the improvement of subsequent consumption conversion rate

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