The invention relates to a personalized recommendation method and device,
computer equipment and a storage medium. Comprising the following steps: acquiring facial
feature data and
eye movement interaction data of a user at the current moment, and multi-
modal data information of each object in an object
library; determining a plurality of candidate objects from an object
library according to the browsing behavior of the user at the current moment; for each candidate object, fusing the multi-
modal data information of the candidate object with the facial
feature data and the
eye movement interaction data to obtain a joint
feature vector of the candidate object; and determining an interest
score corresponding to each object according to the joint
feature vector corresponding to each candidate object, and recommending to a user according to the interest
score of each object. Thus, the
fusion mechanism can more accurately interpret instant interests and potential preferences of the user in the browsing process, and based on the interest
score of the joint
feature vector, the recommendation mode conversion from passive screening to
active perception is realized, so that the recommendation
personalization and instantaneity are improved, the user immersion and satisfaction are enhanced, and the user experience is improved. And finally, the information matching efficiency and the user experience are effectively improved.