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Data processing method and apparatus used for advertisement or commodity information release

A data processing device and product information technology, applied in the field of Internet advertising, can solve the problem that advertisers cannot accurately interact with users

Inactive Publication Date: 2018-09-28
首媒科技集团有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of this application is to provide a data processing method and device for placing advertisements or product information, so as to solve the problem in related technologies that advertisers cannot directly interact with precise users

Method used

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  • Data processing method and apparatus used for advertisement or commodity information release
  • Data processing method and apparatus used for advertisement or commodity information release
  • Data processing method and apparatus used for advertisement or commodity information release

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Embodiment Construction

[0027] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0028] It should be noted that the terms "first" and "second" in the description and claims of the present application and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It should be understood that the data so used may be interchanged under appropriate circumstances for...

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PUM

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Abstract

The invention discloses a data processing method and apparatus used for advertisement or commodity information release. The method comprises the steps of releasing advertisement or commodity information to a first target crowd according to a first user portrait; monitoring whether a first user viewing the advertisement or commodity information exists in the first target crowd or not; and if it ismonitored that the first user viewing the advertisement or commodity information exists in the first target crowd, sending viewing rewards to the first user. By detecting whether the first user viewing the advertisement or commodity information exists in the first target crowd or not, and sending the viewing rewards to the first user viewing the advertisement or commodity information, the purposethat an advertiser establishes direct communication and relationship with the accurate user is achieved, and the problem that the advertiser cannot interact directly with the accurate user in relatedtechnologies is solved.

Description

technical field [0001] The present application relates to the field of Internet advertisements, in particular, to a data processing method and device for placing advertisements or product information. Background technique [0002] The advertising industry has a conundrum like the "Goldbach Conjecture": I know that half of my advertising dollars are wasted, but unfortunately, I don't know which half is wasted. Advertisers hope to turn the advertisements that cast the net into a kind of precise target advertisements, so as to achieve "every bullet destroys an enemy" and truly "spend money wisely"; for this "ideal state" that everyone dreams of , Countless advertisers have followed suit, but with little success. At present, the so-called precise advertising on the market is still billed based on the number of clicks and the price of a single click. Advertisers spend huge advertising costs, but only get a bunch of useless click data. Who are these users and where are they? Whe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0207G06Q30/0226G06Q30/0271
Inventor 吴泽亮
Owner 首媒科技集团有限公司