Systems and methods for generating recommendations using a corpus of data
A user, paired technology, applied in the field of information networks, that can solve problems such as difficulties
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[0022] An embodiment of a specially programmed computer module referred to as the ChangeRank module or recommender module 34 is described herein. Depending on the amount of information accessible to or provided to the ChangeRank module, the ChangeRank module selectively employs one or more of a variety of proprietary algorithms. The ChangeRank module uses a matrix of purchases made at multiple merchants to generate links between merchants, assuming that if a buyer buys an item at a first merchant and then buys an item at a second merchant, then by the buyer's preference to associate with the merchant. The ChangeRank module carries this assumption to thousands or millions of transactions, and uses a matrix to connect merchants in transactions to each other. Where little buyer preference data is available, the information captured in the matrix can be used to generate merchant recommendations. The ChangeRank module can also leverage additional information to improve the accura...
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