Intelligent advertising delivery system and method based on face recognition

A face recognition and advertisement delivery technology, applied in the field of intelligent advertisement delivery system based on face recognition, can solve the problem of targeted offline advertisement delivery, achieve good reach and attention effect, avoid waste of resources, and have targeted sexual effect

Active Publication Date: 2022-02-22
齐怡
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The purpose of the present invention is to provide an intelligent advertisement delivery system and method based on face recognition, to solve the problem that the current indoor offline intelligent advertisements cannot realize accurate advertisement delivery according to the characteristics of pedestrians, and make offline advertisement delivery more targeted

Method used

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Embodiment Construction

[0033] In order to make the object, technical solution and advantages of the present invention more clear, the present invention will be further described in detail below in conjunction with the examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0034]For an embodiment of the system of the present invention, an intelligent advertisement delivery system based on face recognition, the above-mentioned system includes: an advertisement player: used to play advertisements; a face recognition module: used to obtain the face bias of pedestrians The angle of the close-range camera, and it is also used to obtain the attribute information of pedestrians from the data storage server through the face image; the attention analysis module: it is used to analyze the pedestrian's attention to the advertisement being played by the advertising player through the face recognition modu...

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Abstract

The invention discloses an intelligent advertisement delivery system and method based on face recognition. The system includes: an advertisement player: used to play advertisements; degree of attention; advertising rule analysis module: used to analyze the advertising matching rule strategy according to the associated attributes of pedestrians; advertising matching module: used to match and calculate the advertising value according to the advertising matching rule strategy and pedestrian attributes; advertising delivery module: use Based on comprehensive analysis, determine the most suitable advertisement for delivery. The present invention can make the advertisements played more targeted, and can achieve a better effect of attention and reach, and at the same time, can avoid the waste of resources caused by blind placement of advertisements or traditional rotation.

Description

technical field [0001] The invention relates to the technical field of intelligent advertisements, in particular to an intelligent advertisement delivery system and method based on face recognition. Background technique [0002] With the continuous advancement of social commercialization, the diversity of advertising business is also constantly developing, especially in the era of big data, many smart advertising solutions have emerged; currently there are two modes of offline smart advertising, one is through face recognition Recognition technology recognizes the appearance characteristics of pedestrians, such as gender, approximate age, clothing and other information. The accuracy is relatively poor. At the same time, there are very few rule items that can be matched by advertisements, making it difficult to achieve effective and precise reach. One is similar to Google, which uses the Google map on the mobile phone to locate the location of the mobile phone user and collec...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06V40/16
CPCG06Q30/0251G06Q30/0269G06Q30/0272G06V40/161G06V40/172
Inventor 齐怡
Owner 齐怡
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