User identification method and system based on ip address
An IP address and user identification technology, applied in the Internet field, can solve the problems of inability to identify risk users, reduce cost losses, and inability to accurately identify risk users, so as to achieve the effect of identifying risk users
Active Publication Date: 2022-01-07
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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Problems solved by technology
In the process of realizing the present invention, the inventor found that this circumvention scheme is not applicable to the push method of pay-per-click rewards in search engines, and cannot reduce and avoid the cost loss caused by pushing the target link of the target item to risk users
[0005] There are also many third-party suppliers on the market that provide delivery optimization services, but in the process of implementing the present invention, the inventors found that because third-party suppliers often cannot obtain the internal data of customers (ie, e-commerce websites), there is no way to target them. The risk users are often identified by systematically using the page browsing information and order information of the e-commerce website, so it is often impossible to accurately identify the risk users, and in fact it is still impossible to accurately identify the risk users
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[0030] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. It should be understood, however, that these descriptions are exemplary only, and are not intended to limit the scope of the present disclosure. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present disclosure.
[0031] The terminology used herein is for the purpose of describing particular embodiments only, and is not intended to be limiting of the present disclosure. The words "a", "an" and "the" used herein shall also include the meanings of "plurality" and "multiple", unless the context clearly indicates otherwise. In addition, the terms "comprising", "comprising", etc. used herein indicate the existence of stated features, steps, operations and / or components, but do not exclude the existence or addition of one or more other features, steps, operations or compo...
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A user identification method based on IP address is proposed, including: obtaining information about a certain IP address clicking on a target link through a search engine, browsing information of the target item pointed to by the IP address on the target link, and transactions for the target item information; determine whether the IP address belongs to the risk IP based on the obtained information according to predetermined judgment criteria; and if the IP address belongs to the risk IP, shield the IP address. The present disclosure has been improved in terms of timeliness and accuracy.
Description
technical field [0001] The present disclosure relates to the technical field of the Internet, and more specifically, to a method and system for identifying users based on IP addresses. Background technique [0002] With the development of Internet technology, especially e-commerce technology, e-commerce websites are all seeking to provide target netizens with targeted links (for example, advertisements, website links, marketing activity information, etc.) pointing to target items. At the same time, because a large number of netizens expressed their real desires and needs in the process of searching on search engines, netizens who search for the same keyword will show a strong tendency to be interested in certain target items. Therefore, the e-commerce website can push the target links of these target items to the target netizens who are searching for specific keywords, and push the target links of different target items on the search result pages of different keywords. [0...
Claims
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IPC IPC(8): H04L9/40H04L61/2539
CPCH04L63/0236H04L63/0876
Inventor 康春
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD