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Method and apparatus for determining advertisement area for advertiser, and apparatus

An advertiser, advertising technology, applied in advertising, business, instruments, etc., can solve the problem of online traffic waste, the service scope cannot be fully covered, and the advertising area cannot be purchased, so as to avoid waste.

Active Publication Date: 2019-01-04
北京三快网络科技有限公司 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the current push method, once the advertising area is sold, other merchants cannot purchase the remaining advertising area
In fact, the service scope of the merchant may not completely cover the purchased advertising area, thus causing a waste of online traffic

Method used

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  • Method and apparatus for determining advertisement area for advertiser, and apparatus
  • Method and apparatus for determining advertisement area for advertiser, and apparatus
  • Method and apparatus for determining advertisement area for advertiser, and apparatus

Examples

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Embodiment Construction

[0024] The technical solutions of the present invention will be further elaborated below in conjunction with the accompanying drawings and specific embodiments.

[0025] An embodiment of the present invention provides a method for determining an advertising area for an advertiser, which is applied to a computing device. The functions implemented by the method can be realized by calling a program code from a processor in the computing device. Of course, the program code can be stored in a computer storage medium , it can be seen that the computing device includes at least a processor and a storage medium.

[0026] Figure 1A It is a schematic diagram of the implementation flow of the method for determining the advertising area for the advertiser in the embodiment of the present invention, as shown in Figure 1A As shown, the method includes:

[0027] Step S101, determining the delivery range of advertisers to be recommended;

[0028] Among them, the advertiser in step S101 can...

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PUM

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Abstract

The embodiment of the invention discloses a method and a device for determining an advertisement area for an advertiser, wherein, the method comprises the following steps: determining a distribution range of an advertiser to be recommended; determining a corresponding candidate advertisement area for the advertiser to be recommended according to the distribution range of the advertiser to be recommended; if the remaining area in the candidate advertisement area satisfies the first preset condition, the remaining area of the candidate advertisement area is determined as the recommendation advertisement area corresponding to the advertiser to be recommended.

Description

technical field [0001] The present invention relates to a location-based service (Location Based Service, LBS) technology, in particular to a method, device and equipment for determining an advertising area for an advertiser. Background technique [0002] With the development of Internet technology, many Internet services such as advertising promotion, online takeaway and catering, and online sales with time requirements (such as fruits and vegetables, housekeeping services) are based on location information. In other words, many Internet services are currently based on location services. When providing LBS, it is often necessary to determine the advertising area (also called business district) where the user is located according to the user's location information, and then provide corresponding services for the user in the advertising area. The existing technical solution is to utilize online traffic once based on geographical limitations, and the application scenario here...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0277
Inventor 张硕望金蓉王兴星谢乾龙
Owner 北京三快网络科技有限公司