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Method and system for determining presentation to a fixed-position dynamic display

A fixed position and display technology, applied in the direction of location information-based services, instruments, data processing applications, etc., can solve the problem of not considering the regular travel mode

Active Publication Date: 2022-06-24
VERIZON MEDIA INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But this solution tends to be a coarser approach which may not take into account the regular travel patterns of potential consumers in the event

Method used

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  • Method and system for determining presentation to a fixed-position dynamic display
  • Method and system for determining presentation to a fixed-position dynamic display
  • Method and system for determining presentation to a fixed-position dynamic display

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Embodiment Construction

[0018] Reference will now be made in detail to the exemplary embodiments of the present disclosure, examples of which are illustrated in the accompanying drawings. Wherever possible, the same reference numbers will be used throughout the drawings to refer to the same or like parts.

[0019] The present disclosure describes methods and systems for detecting movement of an electronic device to determine movement of a user (eg, a potential consumer in action) and presenting a DOOH inventory (eg, electronic content) to the user on a dynamic display based on the user's travel patterns. Electronic content providers (eg, advertisers and content publishers) typically deliver DOOH inventory to dynamic displays in a variety of formats, including stand-alone screens, kiosks, jumbo screens, interactive media, and other formats that exist in public spaces. In particular, the present disclosure describes methods and systems for presenting electronic content to a user based on, for example, ...

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Abstract

Systems and methods for enabling electronic distribution of electronic content to dynamic displays are disclosed. The method includes: receiving a request from an advertiser or content provider to deliver electronic content to a dynamic display, identifying a first geographic zone associated with a fixed location; identifying a second geographic zone associated with a fixed location; A plurality of direction vectors of the displacement of any one of the plurality of electronic devices traveling between the first geographic zone and the second geographic zone; A displacement pattern generated by a plurality of directional vectors of the electronic device; clipping electronic content based on the generated displacement pattern of the plurality of directional vectors; and delivering the electronic content to a dynamic display associated with a fixed location.

Description

[0001] Related applications [0002] This application claims priority to US Official Application No. 15 / 443613, filed February 27, 2017, the entire disclosure of which is hereby incorporated by reference in its entirety. technical field [0003] Various embodiments of the present disclosure generally relate to electronic distribution of electronic content to dynamic displays. More specifically, exemplary embodiments of the present disclosure relate to tailoring of data allocated to dynamic displays based on modeled predictive analysis of electronic devices traveling between a first geographic zone and a second geographic zone relative to a fixed location. Systems and methods for electronic content. Background technique [0004] Digital Out of Home (DOOH) inventory generally represents advertisements, content, and videos displayed to potential consumers of the out-of-home. Messaging to potential consumers is typically supported by rich and dynamic digital technologies (eg, ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9537G06Q30/02H04W4/021
CPCG06F16/9537H04W8/22G06Q30/0261H04W4/021
Inventor S.M.邓奇J.克里斯塔尔S.苏拉帕内尼
Owner VERIZON MEDIA INC