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A statistical method and device for viewing duration

A statistical method and duration technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as deviation, TV monitoring system cannot collect set-top box shutdown signal, and viewing duration data is not accurate enough to achieve accurate viewing behavior Effect

Active Publication Date: 2019-05-07
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, when the user ends watching TV in other ways, the TV monitoring system cannot collect the shutdown signal of the set-top box, and then still thinks that the user has been watching, which leads to inaccurate and biased viewing time data.

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  • A statistical method and device for viewing duration
  • A statistical method and device for viewing duration
  • A statistical method and device for viewing duration

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Embodiment Construction

[0058] Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present invention are shown in the drawings, it should be understood that the invention may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present invention and to fully convey the scope of the present invention to those skilled in the art.

[0059] The embodiment of the present invention provides a statistical method for viewing duration, such as figure 1 As shown, the method is to judge whether there is a received viewing end signal between the viewing start time and the viewing end time included in the viewing duration data, and then perform the viewing duration data according to the time point of the received viewing termination signal. For data cleaning, this embodiment of the ...

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Abstract

The invention discloses a statistical method and device for viewing duration, and relates to the technical field of viewing data processing, which can enable viewing time length data to reflect viewing behaviors of users more accurately. The technical scheme includes; acquiring the viewing time length data corresponding to the viewing behaviors of the users, and the viewing time length data at least comprise viewing starting time and viewing ending time; Judging whether a viewing termination signal is acquired in a time period between the viewing start time and the viewing end time, wherein the viewing termination signal is a television shutdown signal or a set top box power-off signal; If yes, recording a time point corresponding to the collected viewing termination signal; And cleaning the viewing duration data according to the time point corresponding to the viewing termination signal. The method is mainly used for counting the viewing duration.

Description

technical field [0001] The invention relates to the technical field of viewing data processing, in particular to a statistical method and device for viewing duration. Background technique [0002] The audience rating refers to the percentage of the number of people who watch a TV channel or a TV program in a certain period of time to the total number of users who watch it at the same time. It is an important indicator for evaluating whether a TV program is popular with the public. Analyze users' viewing preferences at a high rate, so as to make better adjustments to TV program production and broadcast time. [0003] At present, before using the TV monitoring system to count the ratings of TV programs, it is necessary to collect the viewing duration data generated by the user's viewing behavior on the TV channel. The viewing duration data refers to the user's stay time on the TV channel. When the user wants to end watching TV, the TV monitoring system will judge the time poi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/442H04N21/443H04N21/6587H04N21/845
Inventor 马奕潇王虹晔
Owner BEIJING GRIDSUM TECH CO LTD
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