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Advertising barrage processing method and device

A processing method and barrage technology, applied in the field of information processing, can solve the problems of low interest in advertising barrage display, poor advertising promotion effect, and low user participation.

Active Publication Date: 2021-03-16
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides a method and device for processing advertisement barrage to solve the technical problems in the prior art that the display mode of advertisement barrage is less interesting, the degree of user participation is not high, and the promotion effect of advertisement is poor

Method used

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  • Advertising barrage processing method and device
  • Advertising barrage processing method and device
  • Advertising barrage processing method and device

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Embodiment Construction

[0029] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0030] It should be understood that, in order to solve the problems in the prior art that the advertisement barrage is not very interesting and the user participation is low, the present invention proposes a method for processing the advertisement barrage, which realizes autonomous participation in the advertisement barrage, It increases the interest of advertisements, increases the interaction with users, and promotes the promotion of advertisements.

[0031] The advertisement barrage processing method and device according to th...

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PUM

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Abstract

Disclosed by the present application are a method and a device for processing an advertising bullet screen, wherein, the method for processing an advertising bullet screen comprises: acquiring an advertising bullet screen inputted by a user; sending to a server a request for the definition of the advertising bullet screen and a video identification and time-stamp that correspond to the advertising bullet screen, so that the server may save the advertising bullet screen, the corresponding advertisement content and the time-stamp to a database for advertising bullet screens that corresponds to the video identification; and receiving a response result returned by the server for the request for the definition of the advertising bullet screen.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a method and device for processing advertisement barrage. Background technique [0002] At present, with the popularity of video websites, advertising barrage as a new form of advertising expression has been used in some large-scale advertising media, and barrage has gradually changed from entertainment for a few people to a carnival for the public to participate in. The original professional barrage website has developed to the point where barrage functions appear on all major video websites, and barrage has evolved into a familiar Internet form. [0003] In the related technology, the advertisement barrage is displayed in such a way that when the video is played, a small box pops up on the playback interface at a preset moment, and the box contains some slogans and products of the brand. However, in this way of displaying the advertisement barrage, the a...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/488H04N21/475H04N21/431H04N21/81
CPCH04N21/431H04N21/475H04N21/488H04N21/81
Inventor 陈姿
Owner TENCENT TECH (SHENZHEN) CO LTD