Message pushing method and device based on user group and computer equipment

A user group and message push technology, applied in the field of data processing, can solve the problems of low accuracy rate of information push, poor push effect, low conversion rate, etc.

Inactive Publication Date: 2019-07-09
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to at least solve one of the above-mentioned technical defects, especially the technical defects of low information push accuracy, low conversion rate, and poor push effect

Method used

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  • Message pushing method and device based on user group and computer equipment
  • Message pushing method and device based on user group and computer equipment
  • Message pushing method and device based on user group and computer equipment

Examples

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Embodiment Construction

[0054] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0055] In order to overcome the technical defects of low accuracy rate, low conversion rate, and poor push effect in information push, this embodiment provides a message push method based on user groups. In this example, with figure 1 The scene in is shown as an example.

[0056] figure 1 An exemplary application scenario of the method for pushing messages based on user groups is shown. Among them, the message push platform obtains the behavior information of user A through the network connection with the mobile phone 11, and the inst...

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Abstract

The invention relates to the technical field of data processing, and provides a message pushing method based on a user group, which comprises the following steps: classifying to-be-pushed informationaccording to the content of the to-be-pushed information to obtain classified information; obtaining user behavior information of the users, and grouping the users into a plurality of user groups according to the user behavior information to obtain user group information; wherein the user behavior information is behavior information in a user interaction process, and the user grouping informationis user grouping information; and matching the correspondingly classified information to be pushed in the classification information according to the user grouping information, and pushing the information to be pushed to the users in the user group. Correspondingly, the invention further provides a message pushing device based on the user group and computer equipment. According to the message pushing method and device based on the user group and the computer equipment, the pushing accuracy of the to-be-pushed information can be improved, then the pushing efficiency of the to-be-pushed information is improved, and invalid pushing or negative pushing causing reaction is avoided.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular, the present invention relates to a user group-based message push method, device and computer equipment. Background technique [0002] With the increase in the amount of information in the information age, a certain amount of information is pushed to users in the current scenario. [0003] Existing technical solutions generally push information in batches with full coverage to users who already have user information. For example, in some information push scenarios, it is necessary to obtain the quota for information push from the operator, and then push it to all users indiscriminately. [0004] In the above example, obtaining the quota for information push from the operator requires a certain cost, and it will also cause the user to be unable to correspond to the accurate information being pushed. Pushing information to users in batches in the prior art will lead ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L12/18
CPCH04L12/1859H04L12/185H04L67/55
Inventor 乐志能
Owner PING AN TECH (SHENZHEN) CO LTD
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