Advertisement putting method, device, system, terminal and computer readable storage medium

A technology of advertisement placement and advertisement playback, applied in the field of advertising, it can solve the problems such as the inability to accurately measure the advertising effect and the inability to optimize the advertisement placement, so as to achieve the effect of improving the utilization rate and placement effect, and improving the promotion efficiency.

Inactive Publication Date: 2020-04-24
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, it is impossible to know whether the advertisements placed are seen by users, so the effect of advertisement placement cannot be accurately measured, resulting in the inability to accurately optimize advertisement placement

Method used

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  • Advertisement putting method, device, system, terminal and computer readable storage medium
  • Advertisement putting method, device, system, terminal and computer readable storage medium
  • Advertisement putting method, device, system, terminal and computer readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0073] Such as figure 1 As shown, the advertisement delivery method provided in this embodiment specifically includes the following steps:

[0074] Step S11: Obtain user information.

[0075] Step S12: Send the user information to the server storing the advertisement delivery requirement, the advertisement delivery requirement includes the advertisement content and the corresponding advertisement delivery condition.

[0076] Step S13: Receive the advertisement placement instruction returned by the server, wherein the advertisement placement instruction is generated by the server when the user information meets the advertisement placement conditions.

[0077] Step S14: Trigger the advertisement content to play according to the advertisement placement instruction.

[0078] Firstly, the advertisement playing device can monitor whether there is a user in front of the advertisement playing screen through the camera. If there is a user in front of the advertisement playing screen...

Embodiment 2

[0089] Such as Figure 4 As shown, the advertisement delivery method provided in this embodiment includes the following steps:

[0090] Step S21: Set the advertisement placement requirement, which includes advertisement content and corresponding advertisement placement conditions.

[0091] Step S22: Receive user information sent by the advertisement playing device.

[0092] Step S23: When the user information meets the advertisement delivery conditions, an advertisement delivery instruction is generated.

[0093] Step S24: Send the advertisement delivery instruction to the advertisement playback device to trigger the advertisement content to be played.

[0094] In one example, each advertiser sets multiple advertisement delivery requirements according to their own promotion requirements, and stores them in the server. Advertising requirements include not only various promotional materials that constitute advertising content, but also promotional materials including text, pi...

Embodiment 3

[0105] Such as Figure 7 As shown, in a specific implementation manner, an advertisement delivery device is provided, including:

[0106] User information acquisition module 10, configured to acquire user information;

[0107] The user information sending module 20 is used to send the user information to the server storing the advertisement placement requirements, the advertisement placement requirements include advertisement content and corresponding advertisement placement conditions;

[0108] The delivery instruction receiving module 30 is used to receive the advertisement delivery instruction returned by the server, wherein the advertisement delivery instruction is generated by the server when the user information meets the advertisement delivery conditions;

[0109] The advertisement playing module 40 is configured to trigger the advertisement content to play according to the advertisement delivery instruction.

[0110] In an example, the provided advertisement delivery...

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PUM

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Abstract

The invention provides an advertisement putting method, a device, a system, a terminal and a computer readable storage medium. The method comprises the steps of acquiring user information; sending theuser information to a server storing an advertisement putting demand, wherein the advertisement putting demand comprises advertisement content and a corresponding advertisement putting condition; receiving an advertisement putting instruction returned by the server, and the advertisement putting instruction is generated by the server when the user information meets the advertisement putting condition; and triggering the advertisement content to play according to the advertisement putting instruction. The advertisement can be effectively pushed to the corresponding user, it is guaranteed thatthe user watches the corresponding advertisement, and the advertisement popularization efficiency is improved. And meanwhile, different advertisements are popularized according to different users, sothat the utilization rate of the advertisement putting budget and the putting effect are improved. And the advertisement putting mode can be optimized according to the analysis result after the advertisement putting.

Description

technical field [0001] The present invention relates to the technical field of advertising, in particular to an advertising delivery method, device, system, terminal and computer-readable storage medium. Background technique [0002] Traditional advertising delivery technology is usually based on the statistical distribution of traffic, and continuously plays advertisements during peak periods. However, it is impossible to know whether the delivered advertisement is seen by the user, so the effect of the advertisement delivery cannot be accurately measured, resulting in the inability to accurately optimize the advertisement delivery. [0003] The above information disclosed in this Background section is only for enhancement of understanding of the background of the invention and therefore it may contain information that does not form the prior art that is already known in the art to a person of ordinary skill in the art. Contents of the invention [0004] Embodiments of t...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0256G06Q30/0271G06Q30/0277G06Q30/0244G06Q30/0246G06Q30/0261G06Q30/0264G06Q30/0269
Inventor 李永恒傅海波刘军伟
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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