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Advertisement pushing method and device

An advertising push and advertising technology, applied in the Internet field, can solve problems such as low income, increased investment cost of advertisers, and failure to meet user needs, etc., to achieve the effect of increasing income

Inactive Publication Date: 2020-05-15
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] It can be seen that the characteristics considered in the method of pushing advertisements in the prior art are relatively single, which may cause the advertisements pushed to users to not meet the needs of users; in addition, pushing advertisements that do not meet their needs to users also increases the investment cost of advertisers. , resulting in very low returns

Method used

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  • Advertisement pushing method and device
  • Advertisement pushing method and device
  • Advertisement pushing method and device

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Embodiment Construction

[0031] In order to make the purpose, technical solution and advantages of this specification clearer, the technical solution of this specification will be clearly and completely described below in conjunction with specific embodiments of this specification and corresponding drawings. Apparently, the described embodiments are only some of the embodiments in this specification, not all of them. Based on the embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of this specification.

[0032] The technical solutions provided by each embodiment of this specification will be described in detail below in conjunction with the accompanying drawings.

[0033] figure 1 A flow diagram of an advertisement push method provided for this manual, the flow diagram includes:

[0034] S100: Receive an advertisement push request.

[0035] In the embodiment of this specification, the ad...

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PUM

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Abstract

The invention discloses an advertisement pushing method and device. The method comprises the steps: enabling a server in the specification to receive an advertisement pushing request initiated by a user; obtaining the personal characteristics of the user contained in the advertisement pushing request; determining a hardware environment feature and / or a software environment feature where the user is located when sending the advertisement pushing request, inputting the obtained features into a model trained for the advertiser in advance to obtain the matching degree of the user output by the model and the advertiser, and selecting an advertisement from the advertisements of the advertiser according to the matching degree and pushing the advertisement to the user. According to the specification, the model is set for each advertiser; and the advertisement of the advertiser is pushed to a user based on the model. When the advertisement is pushed to the user, not only the personal characteristics of the user are considered, but also the hardware environment characteristics and / or the software environment characteristics of the user when the user sends the advertisement pushing request are considered, so the advertisement pushed by the model can better meet the requirements of the user due to the consideration of multiple characteristics, and the income of an advertiser can also be improved.

Description

technical field [0001] This specification relates to the field of Internet technology, and in particular to an advertisement pushing method and device. Background technique [0002] At present, when an advertiser pushes its own advertisement to a user, it can push it in various ways. One of the ways is: advertisers put their own advertisements on the display platform, where the advertisements of multiple advertisers can be aggregated, and the display platform pushes the advertisements of each advertiser to users who match the advertisements. [0003] When the display platform pushes advertisements to users, it generally only considers the personal characteristics of the user and the advertisement characteristics of the advertisements, and decides which advertisements to push to the user based on the personal characteristics of the users and the advertisement characteristics of the advertisements. [0004] It can be seen that the characteristics considered in the method of p...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04L29/08
CPCG06Q30/0244G06Q30/0271H04L67/55
Inventor 苏梓睿王立平程佳
Owner BEIJING SANKUAI ONLINE TECH CO LTD