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Advertisement playing processing method and device

A technology for advertising playback and processing methods, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as inaccurate statistics of advertising playback, and achieve the effect of solving inaccurate statistics

Inactive Publication Date: 2020-05-22
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Usually, when an advertisement is played, the video playback device sends an advertisement monitoring request to the server, so that the server can monitor and analyze the advertisement playing situation according to the advertisement monitoring request. However, if the network is abnormal or the server is abnormal, the statistics of the advertisement playing situation will be inaccurate

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  • Advertisement playing processing method and device
  • Advertisement playing processing method and device
  • Advertisement playing processing method and device

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Embodiment Construction

[0047] The following will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only some of the embodiments of the present application, not all of them. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations.

[0048] Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without making creative efforts belong to the scope of protection of the present application.

[0049] A...

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Abstract

The embodiment of the invention provides an advertisement playing processing method and device, and relates to the technical field of multimedia information. The advertisement playing processing method comprises the steps of acquiring advertisement material data of a to-be-played advertisement firstly, wherein the advertisement material data comprise a specified field, advertisement content data and advertisement unique identification information; then, playing the to-be-played advertisement according to the advertisement content data, and obtaining playing information of the to-be-played advertisement according to the specified field; and sending the playing information and the advertisement unique identification information to a server to enable the server to analyze the playing condition of the to-be-played advertisement according to the playing information and the unique advertisement identification information. Video playing equipment does not need to send an advertisement monitoring request to the server during advertisement playing, and the problem that statistics of the advertisement playing condition is inaccurate due to network abnormality or server abnormality is solved.

Description

technical field [0001] The present application relates to the technical field of multimedia information, and in particular, to an advertisement playing processing method and device. Background technique [0002] In the face of increasingly fierce market competition, to a certain extent, the placement of advertisements determines the success or failure of corporate marketing. With the continuous innovation of Internet technology, advertising in Internet media has become an important means of advertising for enterprises. There are endless ways for enterprises to advertise on the Internet, and the forms of advertising are also colorful and diverse. [0003] At present, there are various advertising broadcasting platforms. Enterprises place advertisements on the advertising broadcasting platforms, and the advertising broadcasting platforms display advertisement content to users by playing the advertisements designated by the enterprises. For enterprises and advertising playback...

Claims

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Application Information

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IPC IPC(8): H04N21/258H04N21/81
CPCH04N21/25883H04N21/812
Inventor 张晓茜
Owner MIAOZHEN INFORMATION TECH CO LTD