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Media content recommendation method and related device

A technology of media content and target characteristics, applied in the computer field, can solve problems such as inaccurate content recommendation, affecting the accuracy of media content recommendation, reducing the click-through rate and conversion rate of media content, etc., to avoid inaccurate recommendation, improve click-through rate and Conversion rate, effect of improving accuracy

Pending Publication Date: 2020-07-17
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the needs of users are not static. The content of interest may be different in different scenarios. Pushing media content to users through fixed user portraits cannot meet the needs of users in different scenarios, which may result in inaccurate content recommendations. , affecting the accuracy of media content recommendation, reducing the click rate and conversion rate of media content

Method used

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  • Media content recommendation method and related device
  • Media content recommendation method and related device
  • Media content recommendation method and related device

Examples

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Embodiment Construction

[0086] The embodiment of the present application provides a media content recommendation method and a related device, which can be applied to a system or program including a media content recommendation function in a terminal device, by obtaining the first media content browsed by the user, and then based on the first preset The rule extracts the candidate area in the first media content, wherein, the first preset rule is set based on at least two image features of the first media content, and the feature dimensions indicated by the image features are different; and the candidate area is selected according to the second preset rule Screening is performed to obtain the target area, wherein the second preset rule is set based on the character characteristics of the first media content; furthermore, the second media content is obtained based on the target area to recommend the media content. In this way, the dynamic recommendation process based on the user's browsing content is re...

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Abstract

The invention discloses a media content recommendation method and a related device, and the method comprises the steps: obtaining first media content browsed by a user, and extracting a candidate region in the first media content based on image features; screening the candidate regions according to the character features to obtain a target region; and obtaining the second media content based on the target area so as to recommend the media content. Therefore, a dynamic recommendation process based on user browsing content is realized, inaccurate media content recommendation caused by scene change is avoided, and through a multi-aspect screening process of image features and character features, the accuracy of media content recommendation is further improved, and the click rate and conversion rate of media content are improved.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a method for recommending media content and related devices. Background technique [0002] With the development of mobile terminal-related technologies, more and more smart devices appear in people's lives. Among them, media content recommendation through smart devices is one of the main applications, such as the push of advertisements. Attractiveness requires targeted push of relevant media content to users. [0003] Generally, current advertising systems recommend advertisements to users based on information such as user portraits, user equipment, or content tags, for example, generating highly relevant advertisements based on user portraits. [0004] However, the needs of users are not static, and the content of interest may be different in different scenarios. Pushing media content to users through fixed user portraits cannot meet the needs of users in differ...

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Application Information

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IPC IPC(8): G06F16/48G06F16/9535G06Q30/02
CPCG06Q30/0271G06F16/9535G06F16/48
Inventor 卢建东余衍炳张发喜
Owner TENCENT TECH (SHENZHEN) CO LTD