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Information pushing method and device and terminal equipment

An information push and terminal technology, applied in the field of data processing, can solve the problems of low efficiency and effectiveness of advertising information push, and achieve the effect of improving the efficiency and effectiveness of push and ensuring integrity.

Pending Publication Date: 2020-08-11
维肯智能(深圳)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the embodiment of the present invention provides an information push method and terminal equipment to solve the problem of low efficiency and effectiveness of advertising information push in the prior art

Method used

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  • Information pushing method and device and terminal equipment
  • Information pushing method and device and terminal equipment
  • Information pushing method and device and terminal equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 4

[0062] As a specific implementation of calculating the duration of each playback in Embodiment 3 of the present invention, such as Figure 4 As shown, Embodiment 4 of the present invention includes:

[0063] S401. Obtain the user's historical behavior track, and count the number of advertisement playback terminals correspondingly included in the historical behavior track.

[0064] S402. Obtain the total duration of the advertisement information to be played, and calculate the preset playback duration based on the number of advertisement playback terminals and the total duration.

[0065] In the embodiment of the present invention, it is mainly aimed at the actual application scenario of the advertising machine playing advertisements in public places. Now some advertising machines are installed in various public places, such as the gate of the community, the elevator entrance, inside the elevator and in the corridor, etc. In real life, the user's work and life have certain rul...

Embodiment 5

[0066] As a specific implementation of determining the advertisement information to be played based on user identity information in Embodiment 1 of the present invention, as Figure 5 As shown, Embodiment 5 of the present invention includes:

[0067] S501. Obtain data on a user's degree of attention to a plurality of preset advertisement information.

[0068]In the embodiment of the present invention, the degree of attention data refers to the user's degree of attention to the advertisement information when watching / listening to the advertisement information. Specifically, the embodiment of the present invention will monitor the user's The viewing status of advertisement information is calculated and recorded, and the specific monitoring and calculation methods can be set by technicians, including but not limited to the method provided in Embodiment 6 of the present invention. The preset advertisement information refers to the advertisement information preset by technicians t...

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Abstract

The invention provides an information pushing method, an information pushing device, and terminal equipment, which are suitable for the technical field of data processing. The information pushing method comprises the steps of: acquiring identity information of a user, acquiring to-be-played advertisement information corresponding to the user based on the identity information, and acquiring historical playing record of the to-be-played advertisement information; playing the to-be-played advertisement information based on a historical playing record breakpoint; and when the breakpoint is playedto a preset termination moment node, stopping playing the to-be-played advertisement information, and updating a historical playing record. According to the information pushing method and the information pushing device of the invention, cross-terminal, cross-time and cross-space segmented playing of the advertisement information can be realized, complete receiving of the advertisement is realizedthrough multiple breakpoint playing, the integrity of receiving the advertisement by the user is ensured, and the pushing efficiency and effectiveness of the advertisement are greatly improved.

Description

technical field [0001] The invention belongs to the technical field of data processing, and in particular relates to an information push method and a terminal device. Background technique [0002] With the development of science and technology, the push and release mode of advertising information is far from being limited to traditional static advertising information such as posters and leaflets, but has turned to more dynamic content such as video and audio. Advertisement information, such as commonly used advertisement machines in various places to play advertisement videos, insert advertisement videos during video playback, and insert advertisement audio in audio programs, etc. [0003] When the existing dynamic advertisement information is pushed, the advertisement information is often played in a simple loop. For example, the selected advertisement video is played repeatedly in the advertising machine. Since the dynamic advertisement information contains more informatio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255
Inventor 潘能毅严锋曾曲洋胡桂栋
Owner 维肯智能(深圳)有限公司