E-commerce user portrait data generation method and apparatus, and computing device

A data generation and user technology, applied in computing, data processing applications, market data collection, etc., can solve problems such as inability to express the real information of users, incomplete information, etc.

Pending Publication Date: 2020-08-18
广州探途网络技术有限公司
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

The early user portrait system expressed the user's information w...

Method used

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  • E-commerce user portrait data generation method and apparatus, and computing device
  • E-commerce user portrait data generation method and apparatus, and computing device
  • E-commerce user portrait data generation method and apparatus, and computing device

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Embodiment Construction

[0023] Preferred embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. Although preferred embodiments of the invention are shown in the drawings, it should be understood that the invention may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.

[0024] The terminology used in the present invention is for the purpose of describing particular embodiments only and is not intended to limit the invention. As used herein and in the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood that the term "and / or" as used herein refers to and includes any and all possible combinations...

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Abstract

The invention relates to an e-commerce user portrait data generation method and apparatus, and a computing device, wherein the method comprises the steps of collecting user basic data; processing theuser basic data to generate user-defined label data; calculating the user basic data and the user-defined label data by using a user label algorithm model to obtain a user model label; and generatinguser portrait data according to the user-defined label and the user model label. According to the embodiment of the invention, the user tag comprises the basic definition tag, and the user model tag is expanded, and the user tag type is expanded, so that more complete and accurate user portrait data can be generated, and more accurate user commodity recommendation, advertisement recommendation andchannel selection can be made for an e-commerce platform.

Description

technical field [0001] The present invention relates to the technical field of e-commerce data processing, in particular to a method, device and computer equipment for generating e-commerce user portrait data. Background technique [0002] User portrait in the e-commerce field is a collection of abstracted user information, which can reflect a user's behavior and consumption habits. User portrait is to informatize and label a user. The construction of early user portraits was more about collecting user information through multi-faceted research and various interviews on some users, and then sorting and aggregating the various information to screen out a few typical characteristics to represent users. With the rapid increase of the user scale and the wider business scope of products, user information and behavior information are becoming more and more abundant. The early system of user portraits was not comprehensive in expressing user information, and could not express the ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0201G06Q30/0631
Inventor 詹文城
Owner 广州探途网络技术有限公司
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