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Service execution method and device

A technology of business and execution parameters, applied in the computer field, can solve problems such as lack of generality, limitations, and difficulty in achieving optimal delivery results, and achieve the effect of improving efficiency

Pending Publication Date: 2022-01-04
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the above method is limited to the relatively stable delivery requirements in the competition environment, lacks versatility, and is difficult to achieve optimal delivery results

Method used

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  • Service execution method and device
  • Service execution method and device

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Embodiment Construction

[0086] In the following description, numerous specific details are set forth in order to provide a thorough understanding of the specification. However, this specification can be implemented in many other ways different from those described here, and those skilled in the art can make similar extensions without violating the connotation of this specification, so this specification is not limited by the specific implementations disclosed below.

[0087] Terms used in one or more embodiments of this specification are for the purpose of describing specific embodiments only, and are not intended to limit one or more embodiments of this specification. As used in one or more embodiments of this specification and the appended claims, the singular forms "a", "the", and "the" are also intended to include the plural forms unless the context clearly dictates otherwise. It should also be understood that the term "and / or" used in one or more embodiments of the present specification refers t...

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Abstract

The embodiment of the invention provides a service execution method and device.The service execution method comprises the steps that firstly, an execution request of a target service is obtained, and the execution request carries pre-input data for executing the target service and service target data; then, taking the pre-input data and the service target data as constraint conditions, and constructing a target service execution model; and determining an execution strategy for executing the target service by using the target service execution model. The target service execution model is established by taking the pre-input data and the service target data carried by the execution request of the target service as the constraint conditions, so that unified planning of the service is realized, the efficiency of determining the execution strategy is improved to a certain extent, and a unified optimal execution strategy can be provided when the service is executed.

Description

technical field [0001] The embodiment of this specification relates to the field of computer technology, and in particular to a method for executing a service. Background technique [0002] With the rapid development of computer technology, various ways of displaying advertisements emerge in an endless stream. In the field of displaying advertisements, online displaying advertisements is very popular. In the online display advertising scenario, advertisers usually obtain exposure opportunities through real-time bidding. The most common requirement of advertisers on most advertising platforms is to maximize the value of bidding traffic under the constraints of budget and certain Key Performance Indicators (KPI), such as maximizing the number of clicks under the constraints of budget and click cost. The delivery needs of each advertiser are very different in three dimensions: marketing goals (such as clicks, exposures), KPI constraint types (such as the upper bound of click c...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0249G06Q30/0242G06Q30/0277
Inventor 何悦吴笛陈秀君谭庆许俭喻川朱小强
Owner ALIBABA (CHINA) CO LTD