Unlock instant, AI-driven research and patent intelligence for your innovation.

Audience diffusion method, device and equipment and computer readable medium

A diffusion method and suspicious technology, applied in the field of big data, can solve problems such as inaccurate audience diffusion, and achieve the effect of solving inaccurate audience diffusion

Pending Publication Date: 2022-02-25
BEIJING MININGLAMP SOFTWARE SYST CO LTD
View PDF0 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] This application provides an audience diffusion method, device, equipment and computer-readable medium to solve the technical problem of inaccurate audience diffusion

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Audience diffusion method, device and equipment and computer readable medium
  • Audience diffusion method, device and equipment and computer readable medium
  • Audience diffusion method, device and equipment and computer readable medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0050] In order to make the objects, technical solutions, and advantages of the present application, the technical solutions in the present application embodiment will be described in connext of the present application embodiment, and It is a part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without making creative labor are the scope of the present application.

[0051] In a subsequent description, there is no specific meaning for the purpose of representing the present application, using a suffix for representing the components such as "modules", "component" or "unit". Therefore, "module" and "components" can be mixed.

[0052] In the relevant technologies, the privacy diffusion is mainly positioned by the audience's population statistics, such as the similarity of age, gender, and region. For example, a cosmetic seed audience is...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to an audience diffusion method, device and equipment and a computer readable medium. The method comprises the steps of obtaining behavior data of an undetermined audience, the behavior data being used for representing an advertisement exposure behavior and an advertisement click behavior of the undetermined audience; using the behavior data to construct a feature vector, the feature vector being used for representing a behavior feature of the to-be-determined audience; and inputting the feature vector into a preset audience recognition model for recognition, and determining the to-be-determined audiences as diffusion audiences of the seed audiences under the condition that a recognition result indicates that the behavior similarity between the to-be-determined audiences and the seed audiences is greater than or equal to a preset threshold value. According to the method, audience diffusion is carried out by analyzing the actual click behavior of the user on the exposed advertisement, compared with analysis of possibly missing and false demographic data, diffusion audiences of seed audiences can be found more truly and accurately, and the technical problem of inaccurate audience diffusion is solved.

Description

Technical field [0001] This application relates to the field of large data technology, and more particularly to a audience diffusion method, device, device, and computer readable medium. Background technique [0002] With the development of e-commerce platforms, SMEs enter consumer vision, large enterprise advertisers face the crisis of business growth slowdown and decline. Therefore, brand advertisers began to pay more attention to online advertising contributions to sales transformation and income from actual advertisements. At the same time, the emergence of big data technology subverts the operation mode of the advertising industry and the traditional evaluation advertising effect. By analyzing and modeling massive user behavior data, the advertiser can accurately reach the target consumers. Therefore, how to better utilize advertising monitoring data to optimize advertising services and improve marketing conversion rates into important topics. In a typical way to improve mar...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/9536G06Q50/00
CPCG06F16/9535G06F16/9536G06Q50/01
Inventor 江金陵
Owner BEIJING MININGLAMP SOFTWARE SYST CO LTD