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Advertisement box value calculation device and advertisement box value calculation method

A computing device and advertising frame technology, which is applied in computing, advertising, data processing applications, etc., can solve the problems of calculating the value of advertising frames due to changes in air pollution conditions, and achieve the effect of proper calculation

Pending Publication Date: 2022-06-28
MITSUBISHI ELECTRIC CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the calculation method of the value of the advertisement frame based on the above estimation, the influence due to changes in air pollution conditions, etc. may not be reflected, and the value of the advertisement frame may not be calculated appropriately.

Method used

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  • Advertisement box value calculation device and advertisement box value calculation method
  • Advertisement box value calculation device and advertisement box value calculation method
  • Advertisement box value calculation device and advertisement box value calculation method

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Experimental program
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no. 1 Embodiment approach

[0015] Hereinafter, the first embodiment will be described. figure 1 It is a figure which shows the schematic structure of the advertisement frame value calculation apparatus 1 of 1st Embodiment. The advertising frame value calculation device 1 calculates and provides the value of the advertising frame based on the digital signage, such as figure 1 As shown, a position information acquisition unit 11 , an area information acquisition unit 12 , a value calculation unit 13 , and a storage unit 18 are provided.

[0016] Furthermore, if figure 1 As shown, the advertisement frame value calculation apparatus 1 is communicably connected with the advertisement frame management apparatus 80 . The advertisement frame value calculation device 1 can calculate and provide the value of the advertisement frame based on the target existing digital signage in response to a request from the advertisement frame management device 80 . The advertisement frame management device 80 manages inform...

no. 2 Embodiment approach

[0050] Hereinafter, the advertisement frame value calculation apparatus according to the second embodiment will be described. The advertisement frame value calculation device of the second embodiment differs from the first embodiment in that the area information acquisition unit 12 acquires infectious disease prevalence information related to the infectious risk of infectious diseases as area-related information 12a, which is represented by the area-related information 12a The lower the infection risk of the infectious disease is, the higher the value calculation unit 13 calculates the value V of the advertisement frame, and the other points are the same as in the first embodiment. Hereinafter, the difference will be mainly described. Infectious diseases include novel coronavirus, influenza, etc. The present embodiment focuses on the fact that the higher the risk of contagion of infectious diseases, the lower the communication between people, and as a result, the lower the ad...

no. 3 Embodiment approach

[0059] Hereinafter, the advertisement frame value calculation apparatus according to the third embodiment will be described. The advertisement frame value calculation device of the third embodiment is different from the first embodiment in that the area information acquisition unit 12 acquires disaster occurrence information related to the occurrence of natural disasters or man-made disasters as the area-related information 12a, and the area-related information 12a The value calculation unit 13 calculates the value V of the advertisement frame to be higher as the indicated risk of natural disaster or man-made disaster is lower, and the other points are the same as in the first embodiment. Hereinafter, the difference will be mainly described. Natural disasters refer to situations that cause damage to human life and social life due to natural phenomena, such as heavy rain and earthquakes. Man-made disasters refer to situations that cause damage to human life or social life due ...

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Abstract

The invention provides an advertisement frame value calculation device and an advertisement frame value calculation method. The value of an advertisement frame using a digital signage as an advertisement medium can be calculated more appropriately. Provided is an advertisement box value calculation device for calculating the value of an advertisement box based on a digital signage, the advertisement box value calculation device comprising: a position information acquisition unit for acquiring information on the position where the digital signage is provided; and a region information acquisition means for acquiring region-related information in a region including the position where the digital signage is provided from a regularly or irregularly updated database in which the region-related information is stored, the area-related information is information related to factors that affect the increase and decrease of the number of staying persons in each of a plurality of predetermined areas; and a value calculation unit that calculates the value of the advertisement box on the basis of the acquired region-related information.

Description

technical field [0001] The present disclosure relates to an advertisement frame value calculation device and an advertisement frame value calculation method for calculating the value of an advertisement frame using a digital signage as an advertisement medium. Background technique [0002] Conventionally, advertisement frames are sold as spaces or time slots for placing advertisements in digital signage installed in various places such as streets and shopping malls. Patent Document 1 discloses a method of measuring the number of people staying in an advertisement target area using a camera, a sensor, or the like, and evaluating the advertising effect of an advertising medium based on the measured number of people staying per unit time. [0003] Patent Document 1: Japanese Patent Application Laid-Open No. 2011-233120 [0004] When calculating the value of an advertisement frame for the sale and purchase of an advertisement frame, it can be considered that the advertisement e...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0247G06Q30/0272
Inventor 梁濑徹行金垠宪
Owner MITSUBISHI ELECTRIC CORP
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