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Marketing strategy intelligent analysis platform based on big data

A marketing strategy and platform technology, applied in the computer field, can solve time-consuming and labor-intensive problems

Pending Publication Date: 2022-07-22
南京溪沥科技服务有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0004] In general, the user portrait results will include user characteristics in many dimensions, and there are many possibilities for user characteristics in each dimension. Combining user characteristics in these dimensions will result in many possible combinations, that is, there are many user portrait results. , therefore, in a structured form, developers need to maintain corresponding marketing strategies for many kinds of user portrait results, which is time-consuming and labor-intensive

Method used

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  • Marketing strategy intelligent analysis platform based on big data
  • Marketing strategy intelligent analysis platform based on big data
  • Marketing strategy intelligent analysis platform based on big data

Examples

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Embodiment Construction

[0023] Exemplary embodiments will be described in detail below, examples of which are illustrated in the accompanying drawings. Where the following description refers to the drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the illustrative examples below are not intended to represent all implementations consistent with this application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as recited in the appended claims.

[0024] The terminology used in this application is for the purpose of describing particular embodiments only and is not intended to limit the application. As used in this application and the appended claims, the singular forms "a," "the," and "the" are intended to include plural forms as well, unless the context clearly dictates otherwise. It will also be understood that the term "and / or" as used...

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Abstract

The invention provides a marketing strategy intelligent analysis platform based on big data. The platform stores a strategy map constructed for a decision marketing strategy; the platform comprises an acquisition unit, a portrait unit and a decision-making unit. The acquisition unit is used for acquiring user data of a target user; the portraying unit is used for portraying the user on the basis of the user data to obtain user features of multiple dimensions for the target user; and the decision-making unit is used for determining an optimal marketing strategy for the target user according to the user characteristics of multiple dimensions and the strategy map so as to improve the transaction possibility, in addition, the development difficulty can be reduced, and the method is very friendly to developers.

Description

technical field [0001] The present application relates to computer technology, in particular to an intelligent analysis platform for marketing strategies based on big data. Background technique [0002] In the marketing strategy analysis scenario, it is necessary to profile the user according to the user data, and output the marketing strategy for the user according to the user's profile result, in order to improve the possibility of transaction. [0003] At present, the corresponding relationship between the user portrait results and the marketing strategy is often maintained in a structured form. After completing the user portrait according to the user data, the corresponding marketing strategy can be determined. [0004] Under normal circumstances, the user portrait results will include user characteristics of many dimensions, and there are many possibilities for the user characteristics of each dimension. Combining the user characteristics of these dimensions will result...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F16/9535G06F16/901
CPCG06Q30/0201G06F16/9535G06F16/9024
Inventor 胡彭俞佳雯于浩郑楠
Owner 南京溪沥科技服务有限公司
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