The invention relates to the technical field of advertisement putting and
intelligent decision making, in particular to a favorite advertisement putting
system for predicting the advertisement click rate, which comprises a
context awareness intelligent
adaptation unit and a deep enhancement
decision making unit. By means of deep semantic analysis and situational
inference engine
processing, interest keywords are extracted by constructing a
specific model, user situational portraits are constructed in combination with multi-
source data, a preliminary advertisement set is screened by matching with an advertisement material
library, a multi-
agent architecture is constructed by a deep reinforcement
decision unit, a master agent performs overall planning, slave agents are responsible for different advertisement types, and a user can perform multi-agent interaction. A multi-dimensional reward function
system is designed, each agent collects feedback data such as operation of a user on an advertisement page, a
reward value is calculated according to the feedback data, a strategy network is updated, a main agent integrates information to optimize an overall advertisement pushing strategy, accurate pushing of advertisements is achieved, and the advertisement click rate and the putting effect are effectively improved.