Shelving merchandising system

Abstract

A shelving merchandising system for installation on preexisting shelves comprising an extrusion, wherein said extrusion comprises an attachment member, a display front and a plurality of connection members. The attachment member may be any device or combination of cooperating devices that are capable of either permanently or removably attaching the extrusion to at least a portion of a shelf.

Description

CROSS REFERENCE TO RELATED APPLICATIONS [0001] This application claims priority from U.S. Provisional Application 60 / 796,759, filed on May 1, 2006.FIELD OF THE INVENTION [0002] The invention relates to a system for providing an easy-to-install, cost-effective means of transforming store displays and consumer interfaces into a consistently friendly, uncluttered, comprehensible, information rich and functionally superior merchandising platforms. [0003] More particularly, the invention relates to a structure that can be used on new shelving displays or to update preexisting shelving displays, to enhance and organize the displays for an improved consumer interface. BACKGROUND OF THE INVENTION [0004] Big box stores (e.g., The Home Depot®, Lowe's®, Wal-Mart®, Target® and other such stores) use Gondola and Industrial Rack shelving systems to display and store various types of product. Gondola system shelves are typically attached to, and cantilevered off of, a supporting backplane which is...

AI Technical Summary

Benefits of technology

[0010] It is therefore an object of the present invention to improve shelving displays in big box stores as well as other stores.

[0011] It is another object of the present invention to create a consistent merchandising system.

[0012] It is a further object of the present invention to improve readability of SKU labels and product packaging graphics.

Problems solved by technology

These traditional shelves have become commonplace in such stores, and it is not uncommon for them to become highly disorganized as customers wade through the various products on the shelves.

This causes the product to be presented in a chaotic manner which is unsightly and potentially disorienting to future customers, thus resulting in lessened sales.

Furthermore, many store shelves are made of wire with front faces that partially obscure the informational SKU labels and other promotional elements.

The take-ones are also usually haphazardly positioned, thus obscuring SKU labels or the product itself.

Additionally, certain product lines come in a vast array of options and are confusing to the customer.

In the traditional shelving system, customers are not educated and are at a loss as to which option would suit their particular needs.

This problem is exacerbated by the absence of knowledgeable store personnel.

These problems have caused stores to realize, via consumer feedback, consumers' growing sense of general dissatisfaction with general store conditions.

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